Digital Fundraising


Attended the @iof digital fundraising conference and was interesting to see what is happening in the digital world across small & large charities.

Notes from the sessions:

What’s is digital potential

  • Between 7 and 30%
  • £50b spent online 2011
  • 488m Facebook mobile users
  • Lower conversion and average value via mobile 360 view of donor

 Properly joined up strategy

  • Digital start in silos, ends up in tears for newest silo
  • How can digital help achieve fundraising objectives
  • Toolkit across organisation, each are has digital kpis and accountable, appeal or campaign success
  • Understanding how website is integral to the journey
  • Face to face integration text to give linked to mobile
  • Different messages for cold
  • Personalised messages through sign in
  • Microsite’s for campaigns integrated into main site through content
  • Working digital plan
  • Online PR, long tail of blogs
  • Kpis, multi touch attribution

 QR codes & social media

  • QR codes on cardboard boxes and graffiti where people sleep rough
  • Twitter feed @iamwithsimon
  • Prize for person who uploaded images of sites, part of campaign
  • QR code £1k
  • Graffiti, awareness and uplift for sponsored sleep campaign
  • Engagement with donors
  • Understanding the uplift campaigns have on each other

Give as you live

  • Digital giving survey
  • 51% charity audience is online
  • 30% online donations
  • Facebook is 55% of audience and 1% donations
  • Communicate daily or twice monthly
  • 64% email
  • 80% Facebook
  • 69% twitter
  • Internal resource barrier to adaptation
  • Digital donor review

Turning slacktvists to superheroes

  • Emotional engagement
  • Different home pages for different customers
  • Interactive insights
  • Data from all areas into CRM
  • Downstream donations
  • Collaborative way of working ripple effect
  • Project giving
  • Showing lifetime value of fundraisers
  • Value through their networks
  • League table of fundraisers
  • Social media payback model

 Affiliates

  • In house affiliate programme
  • Performance marketing
  • High return low risk
  • Helping them to sell your messages to their audience
  • Merchant, network and affiliates
  • Types of affiliates vary, cash back & comparison
  • Can drive traffic to social media
  • Mobile & locational marketing
  • Awarding affiliates based on attribution modelling

Crowdfunding

  • Choose what & how
  • Local ask, crowd around your local cause or project
  • See the difference their money makes
  • Gives you transparency of where the £1 goes
  • Allows you to track how much projects cost
  • Tangible ask
  •  5 year ROI
  • If you build they won’t come
  • Releasing the power of the crowd
  • Recruit committed supporters, facilitate their comms, help get word out
  • 40k site and 20k promotion

Return on investment

  • Attribution
  • Channels run independently and last click model
  • Conversion paths, multi touch pints, multi device
  • Every point has value to the final conversion
  • Hard conversion vs soft conversion
  • How’s does marketing influence channels, each other & budget
  • Stage 1- gathering data
  • On your site, 3rd parties & social media
  • Tracking does not cross devices unless logged in – needed to collect full journey
  • URL shortening
  • Provide images with tracking or hosted on our domain
  • Tracking via flash using action scripts
  • Logged in sessions allow you to manage multiple sessions & behavioural
  • Facebook connect 77 pieces of data
  • Virtuous data cycle
  • Stage 2- analysing data
  • Understand channel and conversion interactions
  • Increase budget efficiency
  • Channel pairs
  • Last click
  • First click
  • Linear – equal weighting
  • Position – balance between first & last
  • Time decay – Age of click
  • Custom – all of above
  • 30 day window
  • Sensitivity analysis, how does a channel perform within different models
  • 4d is sensitivity over time
  • Not paralysis by analysis
  • Future, devices talk to each other, real time bidding, tv cookies, only WOM will be untrackable
  • Use smaller nuggets to make decisions too

Sample of tweets from the day:

Best quote from todays #iofdigitalconf vols who give 5+ hrs/wk, who find & recruit five other vols to do the same are just like major donors

 
Ooh need to check out the multi-channel reporting tool in Google Analytics. Looks helpful for attribution. Thx @natewood #iofdigitalconf

Cost of the @aslongasittakes website was same as 60% of our entire annual marketing budget :-( http://my.actionforchildren.org.uk  #iofdigitalconf

Interesting-20% of guide dogs online sign ups are generated by affiliates #iofdigitalconf

Online audience accounts for 51% of total charity audience but online donations generate only 30% of total income #worktodo #iofdigitalconf

Enjoying the #iofdigitalconf, great talks already from Merlin and Simon on the Streets. Now time to hear about slacktivists…

 

Here’s the link to the @giveasyoulive launch Digital Donor Review http://bit.ly/NZ2Kex  #iofdigitalconf

 

Despite audience being online 70% of donations are offline @giveasyoulive #iofdigitalconf

If taking up pro bono support make sure the agency *really* gets under the skin of your charity + their goals match yours #iofdigitalconf

Clive from Simon on the streets talking about an excellent use of QR codes in their FR #iofdigitalconf excellent idea!

Merlin test new content on their homepage every 2 weeks. East Africa appeal proving to be the right content for new visitors #iofdigitalconf

Align digital strategy with fundraising objectives, work with all elements of fundraising @realbrownhoward #iofdigitalconf

32% of people access Just Giving by mobile. But even when optimised conversions & value of donations are lower @jon_bedford #iofdigitalconf

488m people are accessing Facebook via their mobile phone.from @jon_bedford at #iofdigitalconf

Twitter names of key speakers:

@jon_bedford

@realbrownhoward

@nateword

 

Twitter – weekly update


My tweets from the last few weeks:

Plus and updte on Google +

Twitter for Good


Book review – Twitter for Good

Gives some great tactics on how Twitter can help your non-profit:

  1. Follower strategy – audit, who to follow, how etc
  2. Advertising – what could we do, costs, return
  3. When to tweet
  4. What to tweet
  5. Who to tweet
  6. # strategy
  7. Other – chats/twibbons

Worth a quick read.

Scarlett Summer Photo Blog


For a while now I have wanted to do a photo blog….I am finally going for it.

Scarlett’s summer…each week I will pin what Scarlett has been doing since summer started.

You can follow it here.

London 2012 – my Olympic adventure


Monday was the best day ever….after months and months of trying to get tickets we finally made it to the Olympic Park.

I’d spent weeks checking the travel, the weather, the events on whilst we were there and finally it was here.

We started out at 9.30ish driving to Milton Keynes station, quite an easy road trip – helped by the sausage sandwiches provided by our adventure companions Kirsten & Dan. Train in from Milton Keynes to London Euston, 1st tube to Oxford and then central line to Mile End – I remarked to Marcus that we had been travelling  for 4 hours!

We chose Mile End as we were off to Victoria Park, firstly to have our picnic and then to visit BT London Live.

Our picnic was of epic portions:

Us having our picnic at Victoria Park

Our epic picnic

Then the only disappointment of the day – at @BTLondonLive we were told we couldn’t take in any food or liquids. I couldn’t understand this as you could take snacks into the Olympic Park – also the zip wire we have pre-booked wasnt open! No pre-warning or explanation. I am still waiting to hear back from @BTLondonLive about why we had to throw food away!

NB: Glad we didn’t do the zip wire after Boris!

In Victoria Park there was quite a few attractions, big screens, sports to try, food and great things for kids. Scarlett decided she wanted to bounce and it was the best £5 I have ever spent:

Scarlett on trampoline

I jumping Mummy

Watched the diving on the big screens, atmosphere starting to build and then off went, walking to the Olympic Park.

WOW as we entered by Victoria Park even the grass looked amazing. It wasnt until we had gone past the privileged area did we see the crowds! What an experience.

We looked round and was amazed by each and every venue, began taking pictures in front of every event. Started to find box offices, we were directed to the one outside the basketball areana…..so into the queue we get!

After queuing for about 20 mins the volunteer said we are running low….honestly I thought we would have three adults crying! Luckily we got our tickets and off we ran to the arena. Our seats were amazing:

Great seats at the London 2012 Olympic Basketball Arena

London 2012

Great game from the Russians and Brazil women – the atmosphere was amazing and we all loved it!

After that up the hill we went to get our picture taken under the Olympic Rings, even queuing for that was great as we had an amazing view of the mens team at the Gynamastics on the big screen to our left and the GB hockey to our right. For every goal they scored and the for that split second we have silver the whole park erupted!

To be fair at this point we were all so happy with our experience we wanted to chill and make our way home.  Off the Maccies 1st where I was impressed with our quick we were served. The big London 2012 store was net where we all picked our survenors, me a mug, Scarlett a car and Marcus a keyring. Then off home we went.

It was the best experience ever and I have spent every night looking for more tickets!

At the time of publish the table looks like this:

Great interactive graphic

Everyone has called 2012 the digital games and the sponsorship games.

Below is some great articles:

Team GB Campaign

Transport & Email

Social Media Charts

Olympics Sponsorship

Who did it best? Personally I loved Twitter

Olympics & 2nd Screen

Twitter helps man find lost Olympic ticket

Could  m-commerce have helped Olympic tickets

Gold Beats

Social Olympics

Tweets by day inforgraph:

Shows tweets by day during Olympics

Tweets by Day

Olympic Media

Olympic Media

 

Google Blog analysis of the social olympics

Twitter – weekly update


Quiet week on Twitter (for me) – here is my weekly Tweets:

@emalthompson

Clout – The Art & Science of Influential Web Content http://wp.me/p1JujM-5p 

Effective alarm clock needs a passcode to be deactivated. No more endless snoozing. http://su.pr/3D3MGZ 

Top Trends of 2012: The Continuing Rapid Growth of Mobile by @ricwrite http://www.readwriteweb.com/archives/top-t … via @RWW

Man Interviews His 12-Year-Old Self [VIDEO] http://mashable.com/2012/07/05/man … via @mashable

History of the Internet in a Nutshell [INFOGRAPHIC] http://mashable.com/2012/07/05/web … via @mashable

The Furby Is Back http://mashable.com/2012/07/06/fur … via @mashable

Spider-Like iPhone 5 Design Is Creepy Yet Cool [PICS] http://mashable.com/2012/07/06/iph … via @mashable

Clout – The Art & Science of Influential Web Content


Another great book – Clout – The Art & Science of Influential Web Content

Very quick summary:

  • Content strategy + quality = influence
  • Characterises of quality content
    • Useable & findable
    • Clear & accurate
    • Complete
    • Consistent
    • Useful & relevant
  • Editorial Calendar (see attached examples)
  • Use of metaphor’s in content
    • Balance view
    • Transformation – change
    • Journey – past, present & future
    • Container
    • Connection
    • Resource
    • Control
  • Apply social proof to content
    • Case studies, quotes & testimonials
    • Reviews
    • Followers etc
  • Reciprocation – posting other people’s content
  • Content formats
    • Text
    • Podcasts/audio
    • Images
    • Videos
    • Slides
    • Visual data
    • Whitepapers, e-books & reports
  • Content Matrix – page/author/notes/url/seo

I found it very interesting.

How productive are you??


Nowadays you can get so many apps to help you, but are they making people more effective or just taking away their need to think! You can read a summary of apps here. One of my faviourtes is the new app that tells you what to wear based on the weather.

With all this new apps saving me time I wonder what I would do with my time:

Domo-what-you-could-do-with-an-extra-2-hours

Domo-what-you-could-do-with-an-extra-2-hours

To be honest, all these options sometimes make me more inefficent:

Digital Distraction

Digital Distraction

Social Media Day & Google


Saturday 30 June was Social Media Day, I wish I was able to participate but I was watching the Olympic Tourch in Wolverhampton.

It was all about holding Social Meet Up’s in your area and using soacial media to broadcast about your event….I hope to participate next year.

Google hosted their annual developer conference and I was greatful to Mashable as I was able to track their live feed.

They are in the process of launching new products and services, the following article summarises it.

71 things your child needs to know


This article caught my eye – 71 things your child needs to know

I have copied the 71 things and noted what Scarlett can do and what she is learning and what she will learn – great resource to see your child devlop

Personal and Social Development

Approach to learning

  • Shows eagerness and curiosity as a learner – my little girl loves the library
  • Persists in task and seeks help when encountering a problem – her fav saying is “no Scarlett do it” but she will ask you if she fails!
  • Is generally pleasant and cooperative – generally yes!

Self-Control

  • Follows rules and routines – likes routine – bath, bottle & bed
  • Manages transitions (going from one activity to the next) – tends to go from one to the next to the next
  • Demonstrates normal activity level – is always on the go

Interactions with Others

  • Interacts easily with one or more children – has loads of cousins so interacts with kids all the time
  • Interacts easily with familiar adults – is happy to be with her extended family
  • Participates in group activities – is always one of the pack
  • Plays well with others – know how to share
  • Takes turns and shares – will always share
  • Cleans up after play – if mummy helps!

Conflict Resolution – looking forward to this

  • Seeks adult help when needed to resolve conflicts
  • Uses words to resolve conflicts

Language and Literacy

Listening

  • Listens with understanding to directions and conversations – amazed about how good she is with this
  • Follows one-step directions – being doing this for ages
  • Follows two-step directions – started doing this recently

Speaking

  • Speaks clearly enough to be understood without contextual clues – it was just us that understood her but now everyone can
  • Relates experiences with some understanding of sequences of events – tells everyone what she has done and in what order

Literature and Reading

  • Listens with interest to stories read aloud – loves stories
  • Shows interest in reading-related activities – loves the libary
  • Retells information from a story – only the bit from night garden where iggle piggle isnt sleeping!
  • Sequences three pictures to tell a logical story – not yet!

Writing – she loves to draw but not mastered writing yet

  • Uses pictures to communicate ideas
  • Uses scribbles, shapes, and letter-like symbols to write words or ideas

Alphabet Knowledge – loves her game with the alphabet

  • Recites/sings alphabet
  • Matches upper-case letters
  • Matches lower-case letters
  • Identifies upper-case letters
  • Identifies lower-case letters

Mathematical Thinking

Patterns and Relationships

  • Sorts by color, shape, and size – started doing this!
  • Orders or seriates several objects on the basis of one attribute
  • Recognizes simple patterns and duplicates them

Number concept and operations

  • Rote counts to 20 – 1-7 at the moment
  • Counts objects with meaning to 10
  • Matches numerals
  • Identifies by naming, numerals 0-10

Geometry and spatial relations

  • Identifies 4 shapes- circle, square, rectangle, triangle – gets shapes into shape holes and understands circle
  • Demonstrates concepts of positional/directional concepts (up/down, over/under, in/out, behind/in front of, beside/between, top/bottom, inside/outside, above/below, high/low, right/left, off/on, first/last, far/near, go/stop) – wow she knows all of these!

Measurement

  • Shows understanding of and uses comparative words (big/little, large/small, short/long, tall/short, slow/fast, few/many, empty/full, less/more. – everything is little or big!

Physical Development

Gross-Motor Skills

  • Pedals and steers a tricycle – her feet cannot touch the pedals but she tries
  • Jumps in place, landing on two feet – counts 1,2 and then jumps – where ever she is!
  • Jumps consecutively- 7 jumps – not yet
  • Balances on one foot for 5 seconds – not yet
  • Hops on one foot 2-3 hops – not yet
  • Hops on one foot- 6 ft. – not yet
  • Throws a ball with direction- 5 ft. – tries
  • Catches a thrown ball with arms and body – lets her dad catch!
  • Climbs a playground ladder – scarily but yes!
  • Skips smoothly for 20 feet

Fine-Motor Skills

  • Stacks 10, one-inch blocks
  • Strings 4 1/2″ beads in two minutes
  • Completes a seven piece interlocking puzzle
  • Makes a pancake, snake, and ball from playdough
  • Grasps pencil correctly – started to do this
  • Copies:  vertical line, horizontal line, circle, cross, square, V, triangle
  • Copies first name
  • Prints first name without a model
  • Grasps scissors correctly
  • Cuts within 1/4″ of a 6″ straight line on construction paper
  • Cuts out a 3″ square on construction paper
  • Cuts out a 3″ triangle on construction paper
  • Cuts out a 3″ circle on construction paper
  • Uses a glue stick appropriately
  • Uses appropriate amount of glue for tasks

The Arts

Creative Arts

  • Identifies 10 colors:  red, yellow, blue, green, orange, purple, black, white, brown, pink – starting to really learn her colours
  • Uses a variety of art materials for tactile experience and exploration

Music/Movement

  • Participates in group music experiences
  • Participates in creative movement/dance – loves to dance

Creative Dramatics

  • Makes believe with objects – goes shopping all the time
  • Takes on pretend roles and situations – she loves being the mummy

I plan to revisit this list in a year….the changes

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