The new rules of marketing and PR


Thought I would share some key takeaways from “The new rules of marketing & PR” book that I have just finished:

  1. If you are enticing people from social media to your website & capture their email address you will need to ensure you offer them content before sales/ask messages
  2. Events drive Facebook fans!
  3. Use Twitter search & then pull the results into a RSS feed
  4. Your best supporters participate in online forums so should you
  5. Blog development – Monitor what is being said/Participate in conversations on existing blogs/Cultivate relationships with bloggers/Shape conversation by creating content
  6. If commenting on a blog leave your digital signature – facebook/twitter/linked in/website
  7. Forms of leadership content – that most have yet to develop – White paper/Ebooks/Webinars
  8. Social Media Governance policy to include employee blogging guidelines
  9. Preparing to start a blog – a few key things:
Front cover of New Rules & Marketing PR Book

New Rules of Marketing & PR

a. Think about the name – should it have a separate name to your website URL – how will the name look in a URL

b. Best software to use

c. Measurement – readers, comments, share, trackbacks

d. Sharing – social media/rss/email

e. SEO – categories of posts, keyword tagging

f. About page

g. Content – include links to other content – have guest bloggers

Overall I found the book really useful.

Next week I am starting on Get Content, Get Customers.

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Posted on October 13, 2011, in Digital Update and tagged , , , , . Bookmark the permalink. Leave a comment.

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