Get Content & Inbound Marketing


I have finally finished another two books and wanted to provide a summary of key take aways:

Get Content – Get Customers – Joe Pulizzi & Newt Barrett

Front cover of Get Content, Get Customers

Get Content, Get Customers

The BEST formula – a structured approach for creating content

Behavioural – what do you want them to do?

Essential – deliver something they need

Strategic – integral to the overall business strategy

Targeted – target your content to your buyers

Online content tools

  • Website
  • Ebooks
  • Webcast
  • White papers
  • Blog
  • E-news
  • Digital magazines
  • Video
  • Podcasts

Traffic Comparison Sites

  • Alexa.com
  • Compete.com
  • Quantcast.com
  • Trafficestimate.com

 

 Inbound Marketing – Brain Halligan/Dharmesh Shah

Front cover of Inbound Marketing

Inbound Marketing

 Case Study – www.barackobama.com

 Monitoring – www.website.grader.com

 Blog Content Ideas

  • List of links to 5 or 10 relevant content
  • Invite others to write on your blog – via vlogging

Subscribe to relevant industry blogs

 Measurement – how measure blogs

 Good guidelines on LinkedIn groups & answers

 Driving traffic with Digg

–          Participate

–          Make friends

–          Write great title with exceptional titles

StumbleUpon

–          Participate

–          Work out how submit content

Evaluate your staff – using reach grader

Competitor Review

–          Website grade

–          Delicious

–          Inbound links

–          Twittergrade

–          Facebook fans

–          Compete.com

–          Buzz – search for “PDSA” in Google

 

What book are you reading…any recommendations

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Posted on October 25, 2011, in Digital Update and tagged , , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

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