SXSW – interactive
Posted by emalouisethompson
I finally got round to reading all my articles, tweets & inforgraphs on SXSW – a great interactive conferenceine the USA.
To summarise, the top new things (and winners of awards are:
Highlight – a social location service you can use with your Iphone, allowing you to connect with people in the same place. Another worthy mention is Glancee
Take this Lollipop – a interactive live action facebook connect experience. Uses your Facebook content in video/animation to tailor to you!
Pinterest – a great new site where you can create boards of things that interest you
Screwed – a really innovative way to sell your business. Craftsman wanted to show off their products, so they took a novice DIYer and taught him DIY – they filmed all their efforts, added tips from tweeter & shared content on all social networks.
Storify – helps users tell stories by using social media. I have only just joined!
Eyefi Ipad App – the best thing about this is you can have a EyeFi card in your camera and directly update images to your Ipad! I am going to get the card & test it on my next holiday!
There seems quite a few things being talked about; frictionless payments; voice activation and tv/social media.
As I didnt follow the conference on Twitter, I have found the following summaries really interesting:
Here is a few of the cool infographs:
Stat of the post:
80% of Brits are simultaneous media users (use at least 2 different forms of media at the same time).
European Interactive Advertising Association (EIAA) as cited by eMarketer, December 2010