Digital Confereneces – catch up via tweets
Posted by emalouisethompson
This week has been so manic at work and would have really loved to visit some great digital conferences – instead I read the twitter feeds – here are the highlights
Social Media Influence
Best article to date – ROI Skeptic
Brands using multiple social platforms have a 50% higher engagement rate on FB than those only using one #SMI12
90% trust peer recommendations only 14% trust marketing recommendations #SMI12
GiffGaff respond to 90% of queries within 5 minutes and 75% within 1 minute by rewarding customers for helping them with responses.
Future of digital marketing
35% of ASOS’ content is customer service related – they’ve seen significant increase in Google rankings/traffic #FODM
“Don’t be ‘present’, be meaningful” Content needs to provide added value. McLaren’s James Keady on content marketing and creation #FODM
Why do people disengage with Facebook? 42% feel bombarded, 36% find it irrelevant. Content is key. #FODM
#FODM Consumers who interact with the same member of staff 3 times are 10x more likely to buy.
Figaro Digital Social Media Marketing
Provide a reason for ppl to engage, focus on individuals not groups, value for money & incentive sharing says @LivingSocial
67% of users expect to be exposed to exclusive offers as a result of becoming a fan on Facebook. #figaroseminar
84% of users on facebook are active daily #figaroseminar
58% of facebook users have liked a brand #figaroseminar
Posted on June 15, 2012, in Digital Update and tagged Digital, digital event, ecommerce, facebook, google, google plus, mobile, pinterest, social media, twitter. Bookmark the permalink. Leave a comment.