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Digital Fundraising

Attended the @iof digital fundraising conference and was interesting to see what is happening in the digital world across small & large charities.

Notes from the sessions:

What’s is digital potential

  • Between 7 and 30%
  • £50b spent online 2011
  • 488m Facebook mobile users
  • Lower conversion and average value via mobile 360 view of donor

 Properly joined up strategy

  • Digital start in silos, ends up in tears for newest silo
  • How can digital help achieve fundraising objectives
  • Toolkit across organisation, each are has digital kpis and accountable, appeal or campaign success
  • Understanding how website is integral to the journey
  • Face to face integration text to give linked to mobile
  • Different messages for cold
  • Personalised messages through sign in
  • Microsite’s for campaigns integrated into main site through content
  • Working digital plan
  • Online PR, long tail of blogs
  • Kpis, multi touch attribution

 QR codes & social media

  • QR codes on cardboard boxes and graffiti where people sleep rough
  • Twitter feed @iamwithsimon
  • Prize for person who uploaded images of sites, part of campaign
  • QR code £1k
  • Graffiti, awareness and uplift for sponsored sleep campaign
  • Engagement with donors
  • Understanding the uplift campaigns have on each other

Give as you live

  • Digital giving survey
  • 51% charity audience is online
  • 30% online donations
  • Facebook is 55% of audience and 1% donations
  • Communicate daily or twice monthly
  • 64% email
  • 80% Facebook
  • 69% twitter
  • Internal resource barrier to adaptation
  • Digital donor review

Turning slacktvists to superheroes

  • Emotional engagement
  • Different home pages for different customers
  • Interactive insights
  • Data from all areas into CRM
  • Downstream donations
  • Collaborative way of working ripple effect
  • Project giving
  • Showing lifetime value of fundraisers
  • Value through their networks
  • League table of fundraisers
  • Social media payback model


  • In house affiliate programme
  • Performance marketing
  • High return low risk
  • Helping them to sell your messages to their audience
  • Merchant, network and affiliates
  • Types of affiliates vary, cash back & comparison
  • Can drive traffic to social media
  • Mobile & locational marketing
  • Awarding affiliates based on attribution modelling


  • Choose what & how
  • Local ask, crowd around your local cause or project
  • See the difference their money makes
  • Gives you transparency of where the £1 goes
  • Allows you to track how much projects cost
  • Tangible ask
  •  5 year ROI
  • If you build they won’t come
  • Releasing the power of the crowd
  • Recruit committed supporters, facilitate their comms, help get word out
  • 40k site and 20k promotion

Return on investment

  • Attribution
  • Channels run independently and last click model
  • Conversion paths, multi touch pints, multi device
  • Every point has value to the final conversion
  • Hard conversion vs soft conversion
  • How’s does marketing influence channels, each other & budget
  • Stage 1- gathering data
  • On your site, 3rd parties & social media
  • Tracking does not cross devices unless logged in – needed to collect full journey
  • URL shortening
  • Provide images with tracking or hosted on our domain
  • Tracking via flash using action scripts
  • Logged in sessions allow you to manage multiple sessions & behavioural
  • Facebook connect 77 pieces of data
  • Virtuous data cycle
  • Stage 2- analysing data
  • Understand channel and conversion interactions
  • Increase budget efficiency
  • Channel pairs
  • Last click
  • First click
  • Linear – equal weighting
  • Position – balance between first & last
  • Time decay – Age of click
  • Custom – all of above
  • 30 day window
  • Sensitivity analysis, how does a channel perform within different models
  • 4d is sensitivity over time
  • Not paralysis by analysis
  • Future, devices talk to each other, real time bidding, tv cookies, only WOM will be untrackable
  • Use smaller nuggets to make decisions too

Sample of tweets from the day:

Best quote from todays #iofdigitalconf vols who give 5+ hrs/wk, who find & recruit five other vols to do the same are just like major donors

Ooh need to check out the multi-channel reporting tool in Google Analytics. Looks helpful for attribution. Thx @natewood #iofdigitalconf

Cost of the @aslongasittakes website was same as 60% of our entire annual marketing budget 😦  #iofdigitalconf

Interesting-20% of guide dogs online sign ups are generated by affiliates #iofdigitalconf

Online audience accounts for 51% of total charity audience but online donations generate only 30% of total income #worktodo #iofdigitalconf

Enjoying the #iofdigitalconf, great talks already from Merlin and Simon on the Streets. Now time to hear about slacktivists…


Here’s the link to the @giveasyoulive launch Digital Donor Review  #iofdigitalconf


Despite audience being online 70% of donations are offline @giveasyoulive #iofdigitalconf

If taking up pro bono support make sure the agency *really* gets under the skin of your charity + their goals match yours #iofdigitalconf

Clive from Simon on the streets talking about an excellent use of QR codes in their FR #iofdigitalconf excellent idea!

Merlin test new content on their homepage every 2 weeks. East Africa appeal proving to be the right content for new visitors #iofdigitalconf

Align digital strategy with fundraising objectives, work with all elements of fundraising @realbrownhoward #iofdigitalconf

32% of people access Just Giving by mobile. But even when optimised conversions & value of donations are lower @jon_bedford #iofdigitalconf

488m people are accessing Facebook via their mobile phone.from @jon_bedford at #iofdigitalconf

Twitter names of key speakers:






Twitter for Good

Book review – Twitter for Good

Gives some great tactics on how Twitter can help your non-profit:

  1. Follower strategy – audit, who to follow, how etc
  2. Advertising – what could we do, costs, return
  3. When to tweet
  4. What to tweet
  5. Who to tweet
  6. # strategy
  7. Other – chats/twibbons

Worth a quick read.

71 things your child needs to know

This article caught my eye – 71 things your child needs to know

I have copied the 71 things and noted what Scarlett can do and what she is learning and what she will learn – great resource to see your child devlop

Personal and Social Development

Approach to learning

  • Shows eagerness and curiosity as a learner – my little girl loves the library
  • Persists in task and seeks help when encountering a problem – her fav saying is “no Scarlett do it” but she will ask you if she fails!
  • Is generally pleasant and cooperative – generally yes!


  • Follows rules and routines – likes routine – bath, bottle & bed
  • Manages transitions (going from one activity to the next) – tends to go from one to the next to the next
  • Demonstrates normal activity level – is always on the go

Interactions with Others

  • Interacts easily with one or more children – has loads of cousins so interacts with kids all the time
  • Interacts easily with familiar adults – is happy to be with her extended family
  • Participates in group activities – is always one of the pack
  • Plays well with others – know how to share
  • Takes turns and shares – will always share
  • Cleans up after play – if mummy helps!

Conflict Resolution – looking forward to this

  • Seeks adult help when needed to resolve conflicts
  • Uses words to resolve conflicts

Language and Literacy


  • Listens with understanding to directions and conversations – amazed about how good she is with this
  • Follows one-step directions – being doing this for ages
  • Follows two-step directions – started doing this recently


  • Speaks clearly enough to be understood without contextual clues – it was just us that understood her but now everyone can
  • Relates experiences with some understanding of sequences of events – tells everyone what she has done and in what order

Literature and Reading

  • Listens with interest to stories read aloud – loves stories
  • Shows interest in reading-related activities – loves the libary
  • Retells information from a story – only the bit from night garden where iggle piggle isnt sleeping!
  • Sequences three pictures to tell a logical story – not yet!

Writing – she loves to draw but not mastered writing yet

  • Uses pictures to communicate ideas
  • Uses scribbles, shapes, and letter-like symbols to write words or ideas

Alphabet Knowledge – loves her game with the alphabet

  • Recites/sings alphabet
  • Matches upper-case letters
  • Matches lower-case letters
  • Identifies upper-case letters
  • Identifies lower-case letters

Mathematical Thinking

Patterns and Relationships

  • Sorts by color, shape, and size – started doing this!
  • Orders or seriates several objects on the basis of one attribute
  • Recognizes simple patterns and duplicates them

Number concept and operations

  • Rote counts to 20 – 1-7 at the moment
  • Counts objects with meaning to 10
  • Matches numerals
  • Identifies by naming, numerals 0-10

Geometry and spatial relations

  • Identifies 4 shapes- circle, square, rectangle, triangle – gets shapes into shape holes and understands circle
  • Demonstrates concepts of positional/directional concepts (up/down, over/under, in/out, behind/in front of, beside/between, top/bottom, inside/outside, above/below, high/low, right/left, off/on, first/last, far/near, go/stop) – wow she knows all of these!


  • Shows understanding of and uses comparative words (big/little, large/small, short/long, tall/short, slow/fast, few/many, empty/full, less/more. – everything is little or big!

Physical Development

Gross-Motor Skills

  • Pedals and steers a tricycle – her feet cannot touch the pedals but she tries
  • Jumps in place, landing on two feet – counts 1,2 and then jumps – where ever she is!
  • Jumps consecutively- 7 jumps – not yet
  • Balances on one foot for 5 seconds – not yet
  • Hops on one foot 2-3 hops – not yet
  • Hops on one foot- 6 ft. – not yet
  • Throws a ball with direction- 5 ft. – tries
  • Catches a thrown ball with arms and body – lets her dad catch!
  • Climbs a playground ladder – scarily but yes!
  • Skips smoothly for 20 feet

Fine-Motor Skills

  • Stacks 10, one-inch blocks
  • Strings 4 1/2″ beads in two minutes
  • Completes a seven piece interlocking puzzle
  • Makes a pancake, snake, and ball from playdough
  • Grasps pencil correctly – started to do this
  • Copies:  vertical line, horizontal line, circle, cross, square, V, triangle
  • Copies first name
  • Prints first name without a model
  • Grasps scissors correctly
  • Cuts within 1/4″ of a 6″ straight line on construction paper
  • Cuts out a 3″ square on construction paper
  • Cuts out a 3″ triangle on construction paper
  • Cuts out a 3″ circle on construction paper
  • Uses a glue stick appropriately
  • Uses appropriate amount of glue for tasks

The Arts

Creative Arts

  • Identifies 10 colors:  red, yellow, blue, green, orange, purple, black, white, brown, pink – starting to really learn her colours
  • Uses a variety of art materials for tactile experience and exploration


  • Participates in group music experiences
  • Participates in creative movement/dance – loves to dance

Creative Dramatics

  • Makes believe with objects – goes shopping all the time
  • Takes on pretend roles and situations – she loves being the mummy

I plan to revisit this list in a year….the changes

Online Marketing Show

Hope to pick up some great tweets from the Online Marketing Show  #mwlive2012

Day one highlights

  • Use the data you already have to optimise response and improve ROI.” @MatFinchUK ‪#MWLive2012‬
  •  RT @Buffalo7Studio: SEO words of wisdom from the Crowd Bait chief. Google+ is the future –
  •  Twitter and YouTube are totally different! Understand the most effective role of a channel and test different messaging. ‪#MWLive2012‬
  •  @craftedmedia: Facebook is the only place in the world in which it’s ok to talk to a wall ‪#MWLive2012‬” totally love this tweet !
  •  @BrandcastMedia: The golden question: “how do we manage the effectiveness of online marketing?” ‪#MWLive2012‬” monitor and engage ‪#Kred‬
  •  Consolidate your data, map your customer journey, keep measurement simple, look for trends and set benchmarks. @MatFinchUK ‪#MWLive2012‬
  •  Social business is what we should be striving for – it goes way beyond implementing a social media strategy. ‪#mwlive2012‬
  •  Outstanding research is 2% of brand building, on which the other 98% hangs.’ Elephants Can’t Jump. ‪#MWLive2012‬
  •  How do you turn your email recipients into brand advocates? Engage with them & give them a reason to share ‪#MWLive2012‬
  • Spray and pray vs targeted – a combination of both makes a good email strategy ‪#MWLive2012‬
  •  Personalisation in an email is a good way to engage recipients – make sure it is relevant ‪#MWLive2012‬
  •  Deliver valuable, relevant content and think of yourself as a publisher. Content is king ‪#mwlive2012‬
  •  Less than 15% of email is personal 1 to 1 communication ‪#mwlive2012‬
  •  E-mail marketing 2.0; domain reputation, trust, segmentation, multi-device compatibility, user engagement ‪#mwlive2012‬
  •  Brits spent about an hour a month on ‪#Sports‬ sites ‪#mwlive2012‬
  •  Fan bases can be ever-changing so be prepared to realign your social strategy” – @kathrynhavelock ‪#MWLive2012‬
  •  Timing is a critical factor in identifying and fostering longer-­term buyers through marketing. Read More … ‪#MWLive2012‬
  •  Make it sticky: using data and insight to drive ROI in a multi-channel world – don’t miss our ‪#MWLive2012‬ seminar at 12h40
  •  ‪#mwlive2012‬ 1/3 all traffic to The Guardian from a mobile or tablet device, your business the same?
  •  In one second you can only process 16 pieces of information out of 11 million ‪#mwlive2012‬ in Insight
  •  High street MC sales up 10% YOY. Sales via mobile up 359% YOY. Click and collect 8.4% online sales in 2011. IMRG stats ‪#MWLive2012‬
  •  Syl Saller – “innovation is about being entrepreneurial, experimenting and having courage of your convictions” ‪#mwlive2012‬
  •  Johnnie Walker was in 120 countries before Coke even left US shores – bold innovation and a grand vision ‪#mwlive2012‬
  •  Nokia: Great ideas don’t come from stressed employees, so we made changes to encourage our people to have fun ‪#mwlive2012‬
  •  RT @beckyreflect: 2.2 billion visits to search engines every single month in the uk – this is why SEO is so important!! ‪#mwlive2012‬
  •  Dont focus on process if you want to innovate ‪#mwlive2012‬
  •  Barclays: Nothing changes decision-makers’ minds more than watching/hearing words come directly from their consumers’ mouths ‪#mwlive2012‬
  •  Don’t make your users work hard to read on their iPhones!!” plan for your emails to fail on mobile and be prepped @skipfidura ‪#MWLive2012‬
  •  Original content is still the best way to build your brand – become a thought leader ‪#mwlive2012‬
  •  Sky believe its most important to: gather data > analyse data > customise outcomes ‪#mwlive2012‬ ‪#multichannelstrategy‬
  •  @Lexus speaker at ‪#MWLive2012‬ ‪#FAIL‬ – u need to get ppl’s attention within the first minute not 15!!
  •  Intention is dead, behaviour is king. Research methods for behavioural economics ‪#mwlive2012‬
  •  RT @heidinoemm: How functional and social media integrated is your ‪#newsroom‬? ‪#mwlive2012‬
  •  The web has replaced visits to dealerships. 94% of car buyers research online. So how did Lexus “create amazing” online? ‪#mwlive2012‬
  •  Did you know: 39% of respondents said they use social channels to find discount vouchers? ‪#MWLive2012‬
  •  In 2006, for the World Cup, Coke created 6 pieces of content. In 2012, for the Olympics… 60. ‪#mwlive2012‬
  •  @MarketingWeekEd: women spend 8 years of their life shopping, says coke’s zoe howarth, re diet coke n fashion ‪#mwlive2012‬” so true for me!
  •  Boots ‪#marketing‬ follows 3 stage strategy. 1 Insight. 2 Campaign design/deliver. 3. Systems and suppliers to support activity. ‪#mwlive2012‬
  •  Kiosk on mobile communities incentivise their community members to provide content, do you do too? ‪#MWlive2012

I also found the key influencers


Watching my little girl grow up

In under 5 weeks Scarlett will be 2! It has flown by and everyday I remark how grown up she is.

To mark that I wanted to list all the cool things she has done and will be doing in the next year – this will go along with my post 71 things you child should know.


  1. Baked a cake – she loves to bake cakes all the time
  2. Finger painted – she loves doing this at Aunty Natalies
  3. Danced with no inhibitions – at her 1st holiday – the video is my fav ever
  4. Made sandcastles on the beach – well she helped her dad
  5. Been chased by a monster – Rastamouse & Peppa Pig!
  6. Fed the ducks
  7. Blown bubbles
  8. Had a teddy bear’s picnic – this was her 1st birthday
  9. Chosen a favourite book – she loves books
  10. Ridden on the top of double-decker bus
  11. Visited a museum
  12. Been on a train ride
  13. Fed an animal
  14. Worn pants on your head – mine & her dads!
  15. Stayed the night away from home
  16. Ridden on daddy’s shoulders
  17. Scribbled somewhere you shouldn’t – the kitchen cupboards
  18. Cleaned your own teeth
  19. Answered the phone – she loves doing that at her Uncles restaurant!

To Do

  1. Made a mud pie
  2. Sung loudly in public
  3. Climbed a big hill
  4. Picked fruit
  5. Jumped in a puddle so hard the water went in mummy’s shoe too
  6. Belly-flopped
  7. Grown cress in the shape of your name
  8. Ridden the tea-cups at the fair
  9. Flown a paper aeroplane
  10. Poo’ed in the bath
  11. Mastered a party piece
  12. Had a ‘first love’
  13. Bought something in a shop
  14. Set your sights on a future career (pirate, fairy or builder, perhaps?)
  15. Told a fib
  16. Made up an inappropriate nickname for someone
  17. Broken something valuable

eCommerce Expo

This year I decided to attend the eCommerce Expo in Manchester – hoping to get into the seminars as not a main London event.  It worked, I got into the seminars but the workshops werent of the best quality. For great updates read the twitter stream of Albie Attias @aattias

My notes are as follows:

Email marketing behavioural – Red eye

  • Standout, timely and relevant
  • Rfm, historic, lifestyle, engagement, automation, dynamic content, behavioural data
  • Emails based on triggers and behaviour most likely to be effective
  • Three quarters of people says they un-subscribe due to irrelevant emails
  • Example Haven Holidays based on search information and what entered in holiday save, increased in relevancy
  • Email analytics, online direct marketing, current browsing behaviour
  • Maximise lifestyle value by targeting behaviour
  • Nursery programmes to encourage loyalty in infancy of relationship
  • Re engagement, different pot for those not engaging in last 6 months.
  • Need to make sure tags work for behavioural email to work

Ecommerce business – Love – Neal Slateford/ Richard Longhurst

  •  Not knowing everything shouldn’t stop for you..
  • Need capital…spend most on website, stock & photoshoot
  • What makes you special your own products
  • Retail is detail, know your products
  • Know your community and they will care for you
  • If you out source what will you be good at?
  • Go the extra inch….WOM and repeat purchase…customer service does your marketing
  • Find good people… 75 % though twitter
  • Easier to change direction when moving….get going and add add add
  • Don’t need to spend money to get noticed….get products reviewed or featured


Data is King – email vision – Henry Smith

  • Data sources – customers, campaign, product, transactions, media & content
  • Turning data into actionable insights
  • 49% people unsub from list previously subscribed to Yahoo blocked over 120 billion emails
  • Expect to receive tailored emails based on behaviour online
  • Customer visualisation segment your customer base
  • Customer journey, acquisition, nursery, active, lapse & dormant
  • Life cycle insight *** Filofax email to social integration


Being a mum, holidays and weddings

My mum brought me a great book for my birthday – Just Like Mum Says.  It’s full of quotes about being a mummy, I cannot believe Scarlett is nearly two – our lives have changed so much in those two years.  If you are a new mum I highly recommend this book.

One of the biggest things I have noticed since becoming a mum is how tech savvy we really are. There must be a million plus mummy bloggers, millions of mums online to answer questions you pose or review the new must have baby thing. I found them all a great source of comfort and practical help from when Scarlett was born. It seems now that marketers are catching up to how “online” mums are.

The IMoms summit seemed a great place to visit – shame it was in the US.  Here is a few links to some great articles:

I recently read a great story about a courageous mum, who turned her family’s stressful events into a business, in-turn helping other families.   After her son was born early and she struggled to find clothes that fit him, she started a clothing line for premie babies – she helped families by adding humor to the clothes. She found humor helped her & husband through the tough times and it looks like her clothes are helping other families.

Scarlett & I are very lucky, we have a great husband/dad – he is Scarlett’s full-time carer and I think he should write a blog/book for other dads about how to do it! Found a great infograph following (another great US event).

One of the greatest articles I found was 71 things your child needs to know – I have started a new post (will publish soon) to track what Scarlett does know, what she is learning and what is far off!

on 29 April this year it was our 1st Wedding anniversary – we were on holiday celebrating. This was Scarlett’s 1st holiday and she loved it! From the drive to their airport to the final coach home she loved HOLIDAY.  For anyone interested I have reviewed our holiday and our favourite restaurant (which we went to for our anniversary dinner).

As I had never been aboard with Scarlett before I wasnt sure what to take – I found a great list online that helped me pack & prepare. It seemed like I had everything but the kitchen sink, but I think my husband, mum & daughter will agree I had everything we needed………..



New digital ideas

I like gadgets and there is so much new stuff, here is a few that have caught my eye:

Opening a trunk with your foot!

Car DVD/Tablet

Order a pizza via a refrigerator magnet



PSFK… tech

Every day I get a great email from PSFK. It has loads of great stories of how people are using digital to make better products/services.  I was therefore intrested in their conference held last week.

This conference is about exploring the latest trends, inspirations and ideas. Themes running across talks this year include creativity-in-action, innovation-at-scale and building-better-business.

There is a great link to all the keynotes from the sessions.  The ones I found interesting are:

– brands are people

– internet disruption

– transactional storytelling

– technology more neutral

– how powerful is data

Was disappointed to not pick up many tweets – perhaps I was looking at the wrong hashtag #PSFK

Social Tech #mptech had lots more content!

Pinterest & Twitter

I finally joined Pinterest and it is addictive. Most people spend 1 hour 17 mins a day on Pinterest, that must be more than Twitter, less than Facebook. Makes me think more & more that it is a tool marketers should be using. Over the next few weeks I will be reviewing how I can use it in my role.

As a network it already has 12 million users, mainly mature female consumers (not sure I like the mature!). I showed it my husband last night and he wasn’t interested – until I said I can start a board for my birthday and put pictures of things I like with comments – he tells me I am very hard to buy for & it looks like Pinterest is going to replace the ripped out magazine pages on the fridge!

That’s great for me personally but how does a business ensure it stays within the legal boundaries? with 3% of all referral traffic online coming from Pinterest we just cannot do it due to these issues – just need to find a way round it.  One of the best campaigns I have seen to date is the Peugeot jigsaw puzzle.

To follow me on Pinterest.

This week Twitter celebrated being 6 years old. March 21st the first tweet was sent. Since then it has grown to 140 million active tweeters, 1 billion tweets every 3 days & $139.5m in ad sales. This great article gives you more history on Twitter. There has been some remarkable tweets through out the last six years including many breaking news stories.

I have been on Twitter for 3 years 11 months!