Online Marketing Show

Hope to pick up some great tweets from the Online Marketing Show  #mwlive2012

Day one highlights

  • Use the data you already have to optimise response and improve ROI.” @MatFinchUK ‪#MWLive2012‬
  •  RT @Buffalo7Studio: SEO words of wisdom from the Crowd Bait chief. Google+ is the future –
  •  Twitter and YouTube are totally different! Understand the most effective role of a channel and test different messaging. ‪#MWLive2012‬
  •  @craftedmedia: Facebook is the only place in the world in which it’s ok to talk to a wall ‪#MWLive2012‬” totally love this tweet !
  •  @BrandcastMedia: The golden question: “how do we manage the effectiveness of online marketing?” ‪#MWLive2012‬” monitor and engage ‪#Kred‬
  •  Consolidate your data, map your customer journey, keep measurement simple, look for trends and set benchmarks. @MatFinchUK ‪#MWLive2012‬
  •  Social business is what we should be striving for – it goes way beyond implementing a social media strategy. ‪#mwlive2012‬
  •  Outstanding research is 2% of brand building, on which the other 98% hangs.’ Elephants Can’t Jump. ‪#MWLive2012‬
  •  How do you turn your email recipients into brand advocates? Engage with them & give them a reason to share ‪#MWLive2012‬
  • Spray and pray vs targeted – a combination of both makes a good email strategy ‪#MWLive2012‬
  •  Personalisation in an email is a good way to engage recipients – make sure it is relevant ‪#MWLive2012‬
  •  Deliver valuable, relevant content and think of yourself as a publisher. Content is king ‪#mwlive2012‬
  •  Less than 15% of email is personal 1 to 1 communication ‪#mwlive2012‬
  •  E-mail marketing 2.0; domain reputation, trust, segmentation, multi-device compatibility, user engagement ‪#mwlive2012‬
  •  Brits spent about an hour a month on ‪#Sports‬ sites ‪#mwlive2012‬
  •  Fan bases can be ever-changing so be prepared to realign your social strategy” – @kathrynhavelock ‪#MWLive2012‬
  •  Timing is a critical factor in identifying and fostering longer-­term buyers through marketing. Read More … ‪#MWLive2012‬
  •  Make it sticky: using data and insight to drive ROI in a multi-channel world – don’t miss our ‪#MWLive2012‬ seminar at 12h40
  •  ‪#mwlive2012‬ 1/3 all traffic to The Guardian from a mobile or tablet device, your business the same?
  •  In one second you can only process 16 pieces of information out of 11 million ‪#mwlive2012‬ in Insight
  •  High street MC sales up 10% YOY. Sales via mobile up 359% YOY. Click and collect 8.4% online sales in 2011. IMRG stats ‪#MWLive2012‬
  •  Syl Saller – “innovation is about being entrepreneurial, experimenting and having courage of your convictions” ‪#mwlive2012‬
  •  Johnnie Walker was in 120 countries before Coke even left US shores – bold innovation and a grand vision ‪#mwlive2012‬
  •  Nokia: Great ideas don’t come from stressed employees, so we made changes to encourage our people to have fun ‪#mwlive2012‬
  •  RT @beckyreflect: 2.2 billion visits to search engines every single month in the uk – this is why SEO is so important!! ‪#mwlive2012‬
  •  Dont focus on process if you want to innovate ‪#mwlive2012‬
  •  Barclays: Nothing changes decision-makers’ minds more than watching/hearing words come directly from their consumers’ mouths ‪#mwlive2012‬
  •  Don’t make your users work hard to read on their iPhones!!” plan for your emails to fail on mobile and be prepped @skipfidura ‪#MWLive2012‬
  •  Original content is still the best way to build your brand – become a thought leader ‪#mwlive2012‬
  •  Sky believe its most important to: gather data > analyse data > customise outcomes ‪#mwlive2012‬ ‪#multichannelstrategy‬
  •  @Lexus speaker at ‪#MWLive2012‬ ‪#FAIL‬ – u need to get ppl’s attention within the first minute not 15!!
  •  Intention is dead, behaviour is king. Research methods for behavioural economics ‪#mwlive2012‬
  •  RT @heidinoemm: How functional and social media integrated is your ‪#newsroom‬? ‪#mwlive2012‬
  •  The web has replaced visits to dealerships. 94% of car buyers research online. So how did Lexus “create amazing” online? ‪#mwlive2012‬
  •  Did you know: 39% of respondents said they use social channels to find discount vouchers? ‪#MWLive2012‬
  •  In 2006, for the World Cup, Coke created 6 pieces of content. In 2012, for the Olympics… 60. ‪#mwlive2012‬
  •  @MarketingWeekEd: women spend 8 years of their life shopping, says coke’s zoe howarth, re diet coke n fashion ‪#mwlive2012‬” so true for me!
  •  Boots ‪#marketing‬ follows 3 stage strategy. 1 Insight. 2 Campaign design/deliver. 3. Systems and suppliers to support activity. ‪#mwlive2012‬
  •  Kiosk on mobile communities incentivise their community members to provide content, do you do too? ‪#MWlive2012

I also found the key influencers



Book review – Go Mobile

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business – by Jeanne Hopkins, Jamie Turner

Mobile Website

  • Smaller pages
  • Less content
  • Simpler layouts
  • Compatibility across multiple platforms
  • Redirect from current site that identifies mobile browser and redirects to mobile site – prompted vs. automatic


 Mobile Marketing


Cost effective

Call to Action

– Text to call

– Text to request brochure

– Text to enter/vote

– Text to email

– Text to download

– Text to discount code

– Text to donate

Paid Search

Separate Google search campaigns

Mobile directory services



Mobile optimized search engines

Mobile Q&A



Google can now place display adverts via their mobile ad network

Call to action

– Drivers users to a location (maps)

– Viral coupon promotion (download)

– Add event to calendar

– Sign up for email promotion

– Add users photos into an advert


Location Based Campaigns

For example 4square – where people check in to places/events

Near field communications & Bluetooth


Mobile Apps

Offering added value to the consumer. Most are now categorised as follows:

– News & information

– Social

– Games

– Shopping

– Branded

– Productivity

– Financial

– Educational

Appvertising – offering space in your app for advertising


QR Codes/2D Codes

Code that can be scanned by phones & direct users to a webpage – useful at events/posters


Mobile Video

As more video is digested via mobile we will need to consider this in development of videos



e-commerce optimised for mobile – i.e. Amazon/eBay 1-click


My grown up little girl

A follow-up to last weeks post, two things made me feel like my little baby is gone and been replaced my a beautiful, clever little girl (I’m biased I know)

Firstly, we changed her trike into a bike which she loved:


Scarlett on her bike

Scarlett on her bike

Then she spent her last day in toddler room at nursery and from next week will be in the big kid class……

I’m looking forward to an active summer and found some great resources for things to do. My favs list so fare is:

Summer Time Bucket List: 50 Activities for the Kids: maybe for summers to come, but  a great list:

  1. Go Catch some bugs – got her net ready!
  2. Watch a butterfly hatch from a chrysalis.
  3. Make and enjoy fresh kid-made limeade.
  4. Paint with fizzing sidewalk paint.
  5. Dream of winter by making snowglobes.
  6. Take a mini-road trip to a new destination.
  7. Make homemade bouncy balls.
  8. Make a fire, create and roast campfire food.
  9. Freeze some fun toys in ice and be an excavator and chip them free.
  10. Jump rope – create a fun durable rope from marker lids.
  11. Play I-Spy outside! Great way to notice the little details in the world around you!
  12. Clean out the trash cans… and then make noise with them!
  13. With a balloon and a CD fly a CD hover craft.
  14. Play with your food – eat a pretend Lorax!
  15. Watch ants change colors and learn about how they digest food with a fun outdoor experiment.
  16. Kool-aide Slurppies. Nothing says summer time better than slurppies by the pool.
  17. Visit a farmers market together and make veggie smoothies (or a dessert smoothie) with the produce.
  18. Fill a dry kiddie pool with a variety of items for a giant sensory tub activity.
  19. Watch pill bugs race. See if you can collect a whole “family” of bugs.
  20. Make and eat some homemade kid-made butter.
  21. Add some fun to your slip-n-slide, with shaving cream!
  22. Use damaged pool noodles for art, a sword fight, or to create a marble run.
  23. Play outdoor bingo – go on a hunt for the items on your card. Whoever finds things in a row first wins.
  24. Experience and explore gravity by playing with pulleys
  25. Decorate rocks for your garden – with melted crayons!
  26. Have a lazy boardgame afternoon.
  27. Pick a flower, with your favorite color of paint make flower prints.
  28. Explore the colors of the rainbow with ice.
  29. Play with glow sticks – put them inside balloons, dump the contents into jars of water, paint with them, etc.
  30. Create with your recycle bin – make art and toys out of trash.
  31. Have a lemonade stand with the kids – put smiles on your neighbors faces.
  32. Decorate some tin cans and create some DIY windchimes. Compare the sounds of different sizes/shapes of cans.
  33. Collect your summer memories into a keepsake jar.
  34. Create art sculptures with tin foil.
  35. Decorate your yard with balloon people OR make a bunch and hand them out at the park – put smiles on the kids faces.
  36. Get muddy and make some dirt soup with the kids!
  37. Paint with water outside – I love mess-free art!
  38. Foam – a messy project, great to incorporate with washing the car! Make foam and then use the flakes to wash the car.
  39. Make a water xylophone with the kids to make music with.
  40. Freeze bananas (or grapes, strawberries, etc. Dip them in chocolate or yogurt for a fun summer treat.
  41. Play with giant bubbles – the bigger the better.
  42. Take your kids fishing. Don’t have a pole? Go pretend fishing.
  43. Explore your shadow – trace them, chase them, make them dance!
  44. Have a tea party – outside. Bring your friends and stuffed animals.
  45. Make a splashpad at your own house with a DIY PVC pipe sprinkler system.
  46. Have fun decorating the garden with some paving stones.
  47. Water the yard – the slow way, with homemade watering cans.
  48. Explore scents outside with a water table experiment.
  49. Play and mold sculptures with Rice Crispie Treats
  50. collect items for a bird nest – that the birds can use to decorate their nests with.


Watching my little girl grow up

In under 5 weeks Scarlett will be 2! It has flown by and everyday I remark how grown up she is.

To mark that I wanted to list all the cool things she has done and will be doing in the next year – this will go along with my post 71 things you child should know.


  1. Baked a cake – she loves to bake cakes all the time
  2. Finger painted – she loves doing this at Aunty Natalies
  3. Danced with no inhibitions – at her 1st holiday – the video is my fav ever
  4. Made sandcastles on the beach – well she helped her dad
  5. Been chased by a monster – Rastamouse & Peppa Pig!
  6. Fed the ducks
  7. Blown bubbles
  8. Had a teddy bear’s picnic – this was her 1st birthday
  9. Chosen a favourite book – she loves books
  10. Ridden on the top of double-decker bus
  11. Visited a museum
  12. Been on a train ride
  13. Fed an animal
  14. Worn pants on your head – mine & her dads!
  15. Stayed the night away from home
  16. Ridden on daddy’s shoulders
  17. Scribbled somewhere you shouldn’t – the kitchen cupboards
  18. Cleaned your own teeth
  19. Answered the phone – she loves doing that at her Uncles restaurant!

To Do

  1. Made a mud pie
  2. Sung loudly in public
  3. Climbed a big hill
  4. Picked fruit
  5. Jumped in a puddle so hard the water went in mummy’s shoe too
  6. Belly-flopped
  7. Grown cress in the shape of your name
  8. Ridden the tea-cups at the fair
  9. Flown a paper aeroplane
  10. Poo’ed in the bath
  11. Mastered a party piece
  12. Had a ‘first love’
  13. Bought something in a shop
  14. Set your sights on a future career (pirate, fairy or builder, perhaps?)
  15. Told a fib
  16. Made up an inappropriate nickname for someone
  17. Broken something valuable

Measure What Matters

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships  by Katie Delahaye Paine

10 questions we should all be able to answer:

  1. What are our objectives
  2. Who is the audience
  3. What is important to the audience
  4. What motivates them (motivations/triggers)
  5. What are your key messages
  6. Who influences your audience
  7. How do you distribute your product
  8. What are you going to do with research you get
  9. What other areas will be affected
  10. What other measurements are in place

Value of mention

Visibility – Prominence + Dominance

  1. Headline
  2. Top 20%
  3. Exclusive
  4. Dominant
  5. Average
  6. Minimal


  1. Positive
  2. Neutral
  3. Balanced
  4. Negative

Messages Communicated

  1. Enhanced key messages
  2. Full key message
  3. Partial/incomplete message
  4. No message
  5. Wrong/opposite message

The new stages of decision making



The new rules of social media

  1. We are not in control
  2. There is not a market for your messages
  3. It’s about reaching the right eyeballs
  4. It’s worse not to be talked about


The phases of engagement



Levels of engagement

  1. Lurking
  2. Casual
  3. Active
  4. Committed
  5. Loyalist


Social media content analysis – good way to find bloggers

  1. Find the content
  2. Determine the type of conversation
  3. Determine the visibility of your brand
  4. Determine if anyone was quoted
  5. Determine sentiment
  6. Determine what messages were communicated
  7. Determine positioning on key issues
  8. Quantifying the authority of the write


How to measure influencers

  1. Search for blogs mentioning brand
    1. Delete duplicates/not relevant
    2. Record the date, the source, the author & subject
    3. Note number of comments
    4. Verify the blogs & bloggers
      1. Rank them in number of mentions of brand/topic
      2. Run through blog grader/twitalyzer – rank in order of score
      3. Then rank in order of “conversation index” – ratio of comments to posts
      4. Add three ranks together – what is our top 10/50/100



Digital Empowerment Conference

Tweets from the conference – love that I can still get insight when I cannot be physically there:

#decon2012 Have an interesting story or you’ll be shouting into the wind, says David James.

Think of your value proposition in 8 words #decon2012

@myographer “Don’t try and convert haters. Just let them go.” #decon2012

Blog tips via @DaveChaffey yoast on WordPress #decon2012

2.7 billion ‘likes’ on facebook every day. #decon2012

107M monthly unique monthly visitors to LinkedIn. #decon2012

There r 465M twitter accounts 135M members of LinkedIn. Wow! I like a statistic. #decon2012

Google+ 67% users are male; top occupation of users: student; 5bn +1’s per day. #decon2012

And 12M on Pinterest. 97% of likes r by women #decon2012

@steve_revill Ive nt used #Pinterest heavily bt it’s gud 4 #SEO #backlinking. I dont knw hw long it will last so take advantage #decon2012

What do you want to achieve? It cant be to increase your Klout score @davechaffey #decon2012

Social listening services are like a press cuttings service…on steroids according to @mikeberrytweets #decon2012

Don’t try to be an expert at everything #decon2012

Bloggers- have a contract with yourself about the frequency of posts you will commit to. And stick to it. Via @DaveChaffey #decon2012

Your brand needs a personality. Personality is not just what you stand for but how you communicate it #decon2012

Totally agree! “@DaveChaffey #decon2012 personal branding on twitter is about long form content and a blog is essential” #social #ux #mobile

Content has to be relevant & interesting #decon2012 @annmariehanlon

@annmariehanlon #decon2012 meet more people on on-line network than at a networking event. Spend more time on Linked In network

Every business is a multi-channel publisher now #decon2012

Use LinkedIn Skills to see most influential commentators in an industry sector or specialism via @DaveChaffey #decon2012

@DaveChaffey: “Invest time in your blog. The more time you invest, the more you will stand out” #decon2012

@DaveChaffey #decon2012 when developing a #blog you need to create the OVP online value proposition; sell, inform, entertain balance

@DaveChaffey thinks Google+ is here to stay #decon2012

90% of career success comes from attitude and behaviour (30%) and visibility and exposure (60%) via @LesleyEverett #decon2012

Social listening should replace social media monitoring @mikeberrytweets at #decon2012

Do u know what yr OVP is? That’s Online Value Proposition dontcha know courtesy of @davechaffey #decon2012

Content marketing plan – does your business have one? There’s now a dedicated institute @DaveChaffey #decon2012

RT @MarthaToulouse: Don’t be too noisy on LinkedIn timeline. Put the invisibility ON if you are making small changes #decon2012 // Good tip

#decon2012 monitor & measure your social media. Must have a look at Google Reader. @annmariehanlon

Look at job descriptions you like/want, identify key words and ensure they’re in all your profiles, blogs @annmariehanlon at #decon2012

Every update (on social networks) is like toothpaste. Once it’s out the tube it can’t go back in. Love that. @annmariehanlon #decon2012

RT @DaveChaffey from @annemariehanlon: What do your online profiles tell employers about you? #decon2012 > #mywebcareer

#decon2012 Clued up companies are beginning to see the importance of personal branding for senior individuals, says Mike Berry.


Digital Confereneces – catch up via tweets

This week has been so manic at work and would have really loved to visit some great digital conferences – instead I read the twitter feeds – here are the highlights

Social Media Influence

Best article to date – ROI Skeptic

Brands using multiple social platforms have a 50% higher engagement rate on FB than those only using one #SMI12

Worth checking out Amex’s Foursquare promo for how social, location and mobile are coming together – #smi12

Marketing and customer service teams are going to have a love affair, or at least become best friends says @prelini #smi12

Super fans are key to success – generate 50% of community content and 85% of all useful content @prelini #SMI12

90% trust peer recommendations only 14% trust marketing recommendations #SMI12

GiffGaff respond to 90% of queries within 5 minutes and 75% within 1 minute by rewarding customers for helping them with responses.

More notes from one of the conferences attendees

Future of digital marketing

80% of brands do not yet have an optimised mobile site – @simonbigpicture at #FODM

35% of ASOS’ content is customer service related – they’ve seen significant increase in Google rankings/traffic #FODM

Here’s the brilliant Mobile-Friendly Email case study with “53% CTR increase”: #fodm

“Don’t be ‘present’, be meaningful” Content needs to provide added value. McLaren’s James Keady on content marketing and creation #FODM

Why do people disengage with Facebook? 42% feel bombarded, 36% find it irrelevant. Content is key. #FODM

#FODM Consumers who interact with the same member of staff 3 times are 10x more likely to buy.

Tweets from speakers

Figaro Digital Social Media Marketing

Provide a reason for ppl to engage, focus on individuals not groups, value for money & incentive sharing says @LivingSocial

It’s not all about #facebook says @vendaUK. @Pinterest = 240% year-on-year growth #figaroseminar

61% of customers are more likely to buy if they see a positive review (especially if via a friend) @vendaUK #figaroseminar

13% of global population on #facebook #socialmedia #figaroseminar

Use social credentials and data to facilitate online shopping eg single sign-on @Figaro_Digital #figaroseminarSocial Commerce is not just about discounts. Create involvement and treat social shoppers as VIP focus group @Figaro_Digital

Social CRM data enhances the customer service experience for shopper @Figaro_Digital #figaroseminar

Optimise onsite sharing and quality of those shares using OpenGraph markups to augment product data @Figaro_Digital #figaroseminar

Start with understanding how social traffic interacts with your online store @Figaro_Digital #figaroseminar

Social commerce is not the same as Ecommerce it needs different approach @Figaro_Digital #figaroseminar

67% of users expect to be exposed to exclusive offers as a result of becoming a fan on Facebook. #figaroseminar

13% of the Global population is on Facebook. #Wow #figaroseminar

84% of users on facebook are active daily #figaroseminar

58% of facebook users have liked a brand #figaroseminar

#figaroseminar @wildfireapp active users 901m on Facebook, 490m on Youtube

I also following a presentation that was via Twitter @YardSocial
For more information you can view the videos from their seminar.
Also found a great update for BlogWorld

Follow up on previous posts

Couple of follow-up on previous posts:



Debate about Klout still goes on, the most recent article talks about the point of Klout, the comments give a balanced view.

I havent worked out my anti-klout yet – will you?

How Klout is feeding a social illness


I have started using Tumblr and loved this breakdown of 12 Tumblrs for 90’2 kids!

Update – 26 June – What would live be like without Mark Z




Update – 28 June

10 Things you didnt know about Klout

Klout for I-Phone

eCommerce Expo

This year I decided to attend the eCommerce Expo in Manchester – hoping to get into the seminars as not a main London event.  It worked, I got into the seminars but the workshops werent of the best quality. For great updates read the twitter stream of Albie Attias @aattias

My notes are as follows:

Email marketing behavioural – Red eye

  • Standout, timely and relevant
  • Rfm, historic, lifestyle, engagement, automation, dynamic content, behavioural data
  • Emails based on triggers and behaviour most likely to be effective
  • Three quarters of people says they un-subscribe due to irrelevant emails
  • Example Haven Holidays based on search information and what entered in holiday save, increased in relevancy
  • Email analytics, online direct marketing, current browsing behaviour
  • Maximise lifestyle value by targeting behaviour
  • Nursery programmes to encourage loyalty in infancy of relationship
  • Re engagement, different pot for those not engaging in last 6 months.
  • Need to make sure tags work for behavioural email to work

Ecommerce business – Love – Neal Slateford/ Richard Longhurst

  •  Not knowing everything shouldn’t stop for you..
  • Need capital…spend most on website, stock & photoshoot
  • What makes you special your own products
  • Retail is detail, know your products
  • Know your community and they will care for you
  • If you out source what will you be good at?
  • Go the extra inch….WOM and repeat purchase…customer service does your marketing
  • Find good people… 75 % though twitter
  • Easier to change direction when moving….get going and add add add
  • Don’t need to spend money to get noticed….get products reviewed or featured


Data is King – email vision – Henry Smith

  • Data sources – customers, campaign, product, transactions, media & content
  • Turning data into actionable insights
  • 49% people unsub from list previously subscribed to Yahoo blocked over 120 billion emails
  • Expect to receive tailored emails based on behaviour online
  • Customer visualisation segment your customer base
  • Customer journey, acquisition, nursery, active, lapse & dormant
  • Life cycle insight *** Filofax email to social integration


The IPAD and all things new

I am still loving my new Ipad, I use it more and more (and so does Scarlett).

Many people seem to not like the new IPAD:

Chart showing why people dislike the new IPAD

Why do you hate the new IPAD?

I love the cloud as it means that I can transfer stuff from the IPAD 2 (now the husbands) to mine & vice versa. Also nothing is ever lost – found a great story about a lady who used the Cloud to find her stolen I-phone.

I am not the only one  obsessed,  looks like top CEO’s are obsessed too!

I recently signed up for Wavvi – follow any topics to get status updates about it in your feed – they reckon it will replace the Facebook feed!

Loving the following new technology:

Anyone who has done a business or marketing degree will have heard about Maslows Herierchy of Needs – I like how social media has prompted one author to look at rewiring Maslow

Also, last week YouTube turned 7.  Happy Birthday YouTube