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Get Content & Inbound Marketing


I have finally finished another two books and wanted to provide a summary of key take aways:

Get Content – Get Customers – Joe Pulizzi & Newt Barrett

Front cover of Get Content, Get Customers

Get Content, Get Customers

The BEST formula – a structured approach for creating content

Behavioural – what do you want them to do?

Essential – deliver something they need

Strategic – integral to the overall business strategy

Targeted – target your content to your buyers

Online content tools

  • Website
  • Ebooks
  • Webcast
  • White papers
  • Blog
  • E-news
  • Digital magazines
  • Video
  • Podcasts

Traffic Comparison Sites

  • Alexa.com
  • Compete.com
  • Quantcast.com
  • Trafficestimate.com

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A few weeks update


So much has happened in the last few weeks, wanted to try & include them all in a catch up post – might make this a regular start of the month thing!

Firstly, I now want an Amazon Kindle Fire – I am a gadget freak anyway but this seems to work for me, just need to know whether I can do Hootsuite & this blog – if so I reckon it will be my new year tweet. This will leave the Ipad to my husband & daughter who seem to get pleasure from it where as I use it as a practical tool! Anyone else getting the new Amazon Kindle Fire – any ideas on the date it is due for UK release?
Our current economic climate as meant that my sister was made redundant & now my mum is likely to – 10 days before Christmas. My sister is doing all the right things but is still struggling to find work – she is mainly over qualified! She is enjoying looking after Scarlett at least 3 days a week rather than sitting in bored!

Scarlett seems to have a better social life than my & the husband put together! Her week is :

Scarlett playing at playgroup

Scarlett playing on a ride on car @ playgroup

Monday – all day at Nursery

Tuesday AM – Playgroup

Wednesday PM – Playgroup

Thursday AM – Music

Thursday PM – Swimming

Friday AM – Playgroup

Friday PM – Playdates

Do other mums feel their kids have amazing social life & you are always running around preparing for the next day! I see the changes in her every day & learns something new so I would recommend it to any mums. She also loves going to the library which I tend to do on a Saturday morning, I’m lucky that all the local libraries have activities & a wide range of books for Scarlett’s age. No wonder with all this activity she is sleeping in her own cot all night! Two weeks & counting.

This month my new team member finally started & she is an asset to the team. Her title Social Media Executive is one of many I have seen advertised over the last few months. It seems all business are now recruiting for social media posts. In her 1st two weeks she has made a difference and capitalised on all the things we should have being doing but never had time. I’m sure she will make a huge difference to the company & the role digital plays.

Social media has been on the news recently, with Facebooks new features & Google + now open to everyone. Working in digital and being at the start of social media I find all these changes fascinating and cannot wait to see how they will playout personally & professionally. The only issue I have at the moment is the overkill of status updates, it seems since it opened to all I get loads & loads of similar & not relevant updates making it impossible to find the good stuff! Might be going off G+ already.

Lots planned for this month including

Books – planning to catch up on my professional & personal reading. New Martina Cole book is on order from the library
Christmas planning – trying to budget & spread the cost of Christmas by starting early
To buy or rent – as my little girl grows she is slowly taking over our house (and her nans & aunties) so we are looking to upsize

What has everyone else got planned?

Digital Book – reading list


http://www.linkedin.com/osview/canvas?_ch_page_id=2&_ch_panel_id=3&_ch_app_id=20&_applicationId=1700&appParams={%22view%22%3A%22readingList%22%2C%22uid%22%3A%223UofGupO50%22}&_ownerId=12672606&completeUrlHash=cwVd

As I am new to this I wanted to know how I shared my Amazon reading list that I created on Linked In – after much searching I still couldnt find out how so I have share the link above – I hope it works.

One of the best books I have read is Likable Media – it breaks social media down into workable actions which is really useful. I have tested at least 5 things from the book so far & seen great things across my personal accounts.

I have three books on my desk that I hoping to start, finish & even pick up – I find it hard to keep my reading up as well as tweets/blogs/emails & now Google +