My tweets from the last few weeks:
- Apple Is Talking to TV Companies About a Deal That Could Change TV Forever Finance http://finance.yahoo.com/blogs/daily-ticker/apple-talking-tv-companies-deal-could-change-tv-112438275.html … via @YahooFinance
- Cadbury’s Olympic sponsorship leads to 2.5m social media fans – Marketing news – Marketing magazine http://bit.ly/NwCdPn
- How You’re Using Your iPad [INFOGRAPHIC] http://mashable.com/2012/08/28/ipad-consumer-behaviors-infographic/ … via @mashable
- Entire History of the Internet on One Facebook Timeline http://mashable.com/2012/08/28/history-of-internet-facebook/ … via @mashable
- The digital marketer’s journey – Smart Insights Digital Marketing Advice http://www.smartinsights.com/managing-digital-marketing/planning-budgeting/the-digital-marketers-journey/ … via @smartinsights
- Meet Facebook’s Oldest User http://mashable.com/2012/08/27/facebook-oldest-user/ … via @mashable
- London http://2012.com olympic games digital round up 13 august 2012 on @slideshare http://www.slideshare.net/balf/london-2012com-olympic-games-digital-round-up-13-august-2012 …
- Interesting & insightful article on ‘The innovations of Internet Explorer’ by @slicknet http://www.nczonline.net/blog/2012/08/22/the-innovations-of-internet-explorer/ … #ie #tech #microsoft
- Facebook has ditched HTML5 and ‘gone native’ for new iOS app – @econsultancy ‘s 5 lessons for business: http://bit.ly/PlTjQq
- Copywriter vs. art director: Creatives Caio Pena, Henrique Parada and copywriter Leticia Hanower created a fun(n… http://bit.ly/QNUOqH
- Friends Killed in Maryland Train Wreck Had Tweeted Moments Earlier http://mashable.com/2012/08/22/maryland-train-wreck-tweets/ … via @mashable
- http://Play.com finds real value in its Facebook fans http://sbne.ws/r/bkzn
- “She’s my heart I’m her legs”: Devoted dad carries his daughter, 13, through gruelling triathlons and marathons http://mirr.im/PCzt53
- Purchases via Smartphone Have Highest Average Order Value http://j.mp/OKoswp rt @jeanlucr
- Six reasons why traditional marketing strategies are not delivering online http://wallblog.co.uk/2012/08/22/six-reasons-why-traditional-marketing-strategies-are-not-delivering-online/ … /@thewalluk
- RT @renepower: New evidence that social media supports SEO http://ow.ly/d74bs via @SmartInsights (cf @DanZarrella research)
- Refrigeration specialist Lec celebrates birthday by crowdsourcing new ice cream flavour http://po.st/HsYaph
- 8 Practices and Examples for selling using Pinterest: http://ow.ly/d7dQU Without a Strategy, There is No ROI From @BrianSolis – http://ow.ly/d51JX
- Infographic: 76.9% of marketers use blogs for content marketing http://po.st/tRnnZU by @HubSpot and @SEOmoz
- Consumers who visit a brand site that is mobile-optimised looked at on average 33% more pages than if the site wasn’t http://bit.ly/OJ4XEz
- 4G (finally) comes to the U.K. http://bit.ly/Qlhxds #FastFeed
- Via @nprnews: Search For Parkinson’s Genes Turns To Online Social Networking http://n.pr/R59Dtf
- 52% of marketers say #mobile #marketing creates greater ROI than traditional programmes http://bit.ly/RblGW3
Plus and updte on Google +
My mum brought me a great book for my birthday – Just Like Mum Says. It’s full of quotes about being a mummy, I cannot believe Scarlett is nearly two – our lives have changed so much in those two years. If you are a new mum I highly recommend this book.
One of the biggest things I have noticed since becoming a mum is how tech savvy we really are. There must be a million plus mummy bloggers, millions of mums online to answer questions you pose or review the new must have baby thing. I found them all a great source of comfort and practical help from when Scarlett was born. It seems now that marketers are catching up to how “online” mums are.
The IMoms summit seemed a great place to visit – shame it was in the US. Here is a few links to some great articles:
- Consumption trends of mums
- Top 10 mobile apps used/for mums
- Cokes secrets to connecting with mums
- How to harness mobile mums
- Trends of I Mums
I recently read a great story about a courageous mum, who turned her family’s stressful events into a business, in-turn helping other families. After her son was born early and she struggled to find clothes that fit him, she started a clothing line for premie babies – she helped families by adding humor to the clothes. She found humor helped her & husband through the tough times and it looks like her clothes are helping other families.
Scarlett & I are very lucky, we have a great husband/dad – he is Scarlett’s full-time carer and I think he should write a blog/book for other dads about how to do it! Found a great infograph following dadsummit.com (another great US event).
One of the greatest articles I found was 71 things your child needs to know – I have started a new post (will publish soon) to track what Scarlett does know, what she is learning and what is far off!
on 29 April this year it was our 1st Wedding anniversary – we were on holiday celebrating. This was Scarlett’s 1st holiday and she loved it! From the drive to their airport to the final coach home she loved HOLIDAY. For anyone interested I have reviewed our holiday and our favourite restaurant (which we went to for our anniversary dinner).
As I had never been aboard with Scarlett before I wasnt sure what to take – I found a great list online that helped me pack & prepare. It seemed like I had everything but the kitchen sink, but I think my husband, mum & daughter will agree I had everything we needed………..
Thought I would share some key takeaways from “The new rules of marketing & PR” book that I have just finished:
- If you are enticing people from social media to your website & capture their email address you will need to ensure you offer them content before sales/ask messages
- Events drive Facebook fans!
- Use Twitter search & then pull the results into a RSS feed
- Your best supporters participate in online forums so should you
- Blog development – Monitor what is being said/Participate in conversations on existing blogs/Cultivate relationships with bloggers/Shape conversation by creating content
- If commenting on a blog leave your digital signature – facebook/twitter/linked in/website
- Forms of leadership content – that most have yet to develop – White paper/Ebooks/Webinars
- Social Media Governance policy to include employee blogging guidelines
- Preparing to start a blog – a few key things:
a. Think about the name – should it have a separate name to your website URL – how will the name look in a URL
b. Best software to use
c. Measurement – readers, comments, share, trackbacks
d. Sharing – social media/rss/email
e. SEO – categories of posts, keyword tagging
f. About page
g. Content – include links to other content – have guest bloggers
Overall I found the book really useful.
Next week I am starting on Get Content, Get Customers.