Blog Archives

Twitter – weekly update


My tweets from the last few weeks:

Plus and updte on Google +

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Digital Empowerment Conference


Tweets from the conference – love that I can still get insight when I cannot be physically there:

#decon2012 Have an interesting story or you’ll be shouting into the wind, says David James.

Think of your value proposition in 8 words #decon2012

@myographer “Don’t try and convert haters. Just let them go.” #decon2012

Blog tips via @DaveChaffey yoast on WordPress http://yoast.com/wordpress/ #decon2012

2.7 billion ‘likes’ on facebook every day. #decon2012

107M monthly unique monthly visitors to LinkedIn. #decon2012

There r 465M twitter accounts 135M members of LinkedIn. Wow! I like a statistic. #decon2012

Google+ 67% users are male; top occupation of users: student; 5bn +1’s per day. #decon2012

And 12M on Pinterest. 97% of likes r by women #decon2012

@steve_revill Ive nt used #Pinterest heavily bt it’s gud 4 #SEO #backlinking. I dont knw hw long it will last so take advantage #decon2012

What do you want to achieve? It cant be to increase your Klout score @davechaffey #decon2012

Social listening services are like a press cuttings service…on steroids according to @mikeberrytweets #decon2012

Don’t try to be an expert at everything #decon2012

Bloggers- have a contract with yourself about the frequency of posts you will commit to. And stick to it. Via @DaveChaffey #decon2012

Your brand needs a personality. Personality is not just what you stand for but how you communicate it #decon2012

Totally agree! “@DaveChaffey #decon2012 personal branding on twitter is about long form content and a blog is essential” #social #ux #mobile

Content has to be relevant & interesting #decon2012 @annmariehanlon

@annmariehanlon #decon2012 meet more people on on-line network than at a networking event. Spend more time on Linked In network

Every business is a multi-channel publisher now #decon2012

Use LinkedIn Skills to see most influential commentators in an industry sector or specialism via @DaveChaffey #decon2012

@DaveChaffey: “Invest time in your blog. The more time you invest, the more you will stand out” #decon2012

@DaveChaffey #decon2012 when developing a #blog you need to create the OVP online value proposition; sell, inform, entertain balance

@DaveChaffey thinks Google+ is here to stay #decon2012

90% of career success comes from attitude and behaviour (30%) and visibility and exposure (60%) via @LesleyEverett #decon2012

Social listening should replace social media monitoring @mikeberrytweets at #decon2012

Do u know what yr OVP is? That’s Online Value Proposition dontcha know courtesy of @davechaffey #decon2012

Content marketing plan – does your business have one? There’s now a dedicated institute @DaveChaffey #decon2012 http://ow.ly/bFKN0

RT @MarthaToulouse: Don’t be too noisy on LinkedIn timeline. Put the invisibility ON if you are making small changes #decon2012 // Good tip

#decon2012 monitor & measure your social media. Must have a look at Google Reader. @annmariehanlon

Look at job descriptions you like/want, identify key words and ensure they’re in all your profiles, blogs @annmariehanlon at #decon2012

Every update (on social networks) is like toothpaste. Once it’s out the tube it can’t go back in. Love that. @annmariehanlon #decon2012

RT @DaveChaffey from @annemariehanlon: http://www.mywebcareer.com/ What do your online profiles tell employers about you? #decon2012 > #mywebcareer

#decon2012 Clued up companies are beginning to see the importance of personal branding for senior individuals, says Mike Berry.

 

Being a mum, holidays and weddings


My mum brought me a great book for my birthday – Just Like Mum Says.  It’s full of quotes about being a mummy, I cannot believe Scarlett is nearly two – our lives have changed so much in those two years.  If you are a new mum I highly recommend this book.

One of the biggest things I have noticed since becoming a mum is how tech savvy we really are. There must be a million plus mummy bloggers, millions of mums online to answer questions you pose or review the new must have baby thing. I found them all a great source of comfort and practical help from when Scarlett was born. It seems now that marketers are catching up to how “online” mums are.

The IMoms summit seemed a great place to visit – shame it was in the US.  Here is a few links to some great articles:

I recently read a great story about a courageous mum, who turned her family’s stressful events into a business, in-turn helping other families.   After her son was born early and she struggled to find clothes that fit him, she started a clothing line for premie babies – she helped families by adding humor to the clothes. She found humor helped her & husband through the tough times and it looks like her clothes are helping other families.

Scarlett & I are very lucky, we have a great husband/dad – he is Scarlett’s full-time carer and I think he should write a blog/book for other dads about how to do it! Found a great infograph following dadsummit.com (another great US event).

One of the greatest articles I found was 71 things your child needs to know – I have started a new post (will publish soon) to track what Scarlett does know, what she is learning and what is far off!

on 29 April this year it was our 1st Wedding anniversary – we were on holiday celebrating. This was Scarlett’s 1st holiday and she loved it! From the drive to their airport to the final coach home she loved HOLIDAY.  For anyone interested I have reviewed our holiday and our favourite restaurant (which we went to for our anniversary dinner).

As I had never been aboard with Scarlett before I wasnt sure what to take – I found a great list online that helped me pack & prepare. It seemed like I had everything but the kitchen sink, but I think my husband, mum & daughter will agree I had everything we needed………..

 

 

The new rules of marketing and PR


Thought I would share some key takeaways from “The new rules of marketing & PR” book that I have just finished:

  1. If you are enticing people from social media to your website & capture their email address you will need to ensure you offer them content before sales/ask messages
  2. Events drive Facebook fans!
  3. Use Twitter search & then pull the results into a RSS feed
  4. Your best supporters participate in online forums so should you
  5. Blog development – Monitor what is being said/Participate in conversations on existing blogs/Cultivate relationships with bloggers/Shape conversation by creating content
  6. If commenting on a blog leave your digital signature – facebook/twitter/linked in/website
  7. Forms of leadership content – that most have yet to develop – White paper/Ebooks/Webinars
  8. Social Media Governance policy to include employee blogging guidelines
  9. Preparing to start a blog – a few key things:
Front cover of New Rules & Marketing PR Book

New Rules of Marketing & PR

a. Think about the name – should it have a separate name to your website URL – how will the name look in a URL

b. Best software to use

c. Measurement – readers, comments, share, trackbacks

d. Sharing – social media/rss/email

e. SEO – categories of posts, keyword tagging

f. About page

g. Content – include links to other content – have guest bloggers

Overall I found the book really useful.

Next week I am starting on Get Content, Get Customers.

My blog


So I’ve decided to go for it & do my blog. So what am I gonna blog about.

My baby girl, yep as she is the joy of my world
My digital job cause I love it
The funny stories from work & home