Blog Archives

Twitter – weekly update


My tweets from the last few weeks:

Plus and updte on Google +

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Clout – The Art & Science of Influential Web Content


Another great book – Clout – The Art & Science of Influential Web Content

Very quick summary:

  • Content strategy + quality = influence
  • Characterises of quality content
    • Useable & findable
    • Clear & accurate
    • Complete
    • Consistent
    • Useful & relevant
  • Editorial Calendar (see attached examples)
  • Use of metaphor’s in content
    • Balance view
    • Transformation – change
    • Journey – past, present & future
    • Container
    • Connection
    • Resource
    • Control
  • Apply social proof to content
    • Case studies, quotes & testimonials
    • Reviews
    • Followers etc
  • Reciprocation – posting other people’s content
  • Content formats
    • Text
    • Podcasts/audio
    • Images
    • Videos
    • Slides
    • Visual data
    • Whitepapers, e-books & reports
  • Content Matrix – page/author/notes/url/seo

I found it very interesting.

Digital Empowerment Conference


Tweets from the conference – love that I can still get insight when I cannot be physically there:

#decon2012 Have an interesting story or you’ll be shouting into the wind, says David James.

Think of your value proposition in 8 words #decon2012

@myographer “Don’t try and convert haters. Just let them go.” #decon2012

Blog tips via @DaveChaffey yoast on WordPress http://yoast.com/wordpress/ #decon2012

2.7 billion ‘likes’ on facebook every day. #decon2012

107M monthly unique monthly visitors to LinkedIn. #decon2012

There r 465M twitter accounts 135M members of LinkedIn. Wow! I like a statistic. #decon2012

Google+ 67% users are male; top occupation of users: student; 5bn +1’s per day. #decon2012

And 12M on Pinterest. 97% of likes r by women #decon2012

@steve_revill Ive nt used #Pinterest heavily bt it’s gud 4 #SEO #backlinking. I dont knw hw long it will last so take advantage #decon2012

What do you want to achieve? It cant be to increase your Klout score @davechaffey #decon2012

Social listening services are like a press cuttings service…on steroids according to @mikeberrytweets #decon2012

Don’t try to be an expert at everything #decon2012

Bloggers- have a contract with yourself about the frequency of posts you will commit to. And stick to it. Via @DaveChaffey #decon2012

Your brand needs a personality. Personality is not just what you stand for but how you communicate it #decon2012

Totally agree! “@DaveChaffey #decon2012 personal branding on twitter is about long form content and a blog is essential” #social #ux #mobile

Content has to be relevant & interesting #decon2012 @annmariehanlon

@annmariehanlon #decon2012 meet more people on on-line network than at a networking event. Spend more time on Linked In network

Every business is a multi-channel publisher now #decon2012

Use LinkedIn Skills to see most influential commentators in an industry sector or specialism via @DaveChaffey #decon2012

@DaveChaffey: “Invest time in your blog. The more time you invest, the more you will stand out” #decon2012

@DaveChaffey #decon2012 when developing a #blog you need to create the OVP online value proposition; sell, inform, entertain balance

@DaveChaffey thinks Google+ is here to stay #decon2012

90% of career success comes from attitude and behaviour (30%) and visibility and exposure (60%) via @LesleyEverett #decon2012

Social listening should replace social media monitoring @mikeberrytweets at #decon2012

Do u know what yr OVP is? That’s Online Value Proposition dontcha know courtesy of @davechaffey #decon2012

Content marketing plan – does your business have one? There’s now a dedicated institute @DaveChaffey #decon2012 http://ow.ly/bFKN0

RT @MarthaToulouse: Don’t be too noisy on LinkedIn timeline. Put the invisibility ON if you are making small changes #decon2012 // Good tip

#decon2012 monitor & measure your social media. Must have a look at Google Reader. @annmariehanlon

Look at job descriptions you like/want, identify key words and ensure they’re in all your profiles, blogs @annmariehanlon at #decon2012

Every update (on social networks) is like toothpaste. Once it’s out the tube it can’t go back in. Love that. @annmariehanlon #decon2012

RT @DaveChaffey from @annemariehanlon: http://www.mywebcareer.com/ What do your online profiles tell employers about you? #decon2012 > #mywebcareer

#decon2012 Clued up companies are beginning to see the importance of personal branding for senior individuals, says Mike Berry.

 

Get Content & Inbound Marketing


I have finally finished another two books and wanted to provide a summary of key take aways:

Get Content – Get Customers – Joe Pulizzi & Newt Barrett

Front cover of Get Content, Get Customers

Get Content, Get Customers

The BEST formula – a structured approach for creating content

Behavioural – what do you want them to do?

Essential – deliver something they need

Strategic – integral to the overall business strategy

Targeted – target your content to your buyers

Online content tools

  • Website
  • Ebooks
  • Webcast
  • White papers
  • Blog
  • E-news
  • Digital magazines
  • Video
  • Podcasts

Traffic Comparison Sites

  • Alexa.com
  • Compete.com
  • Quantcast.com
  • Trafficestimate.com

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