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Get Content & Inbound Marketing


I have finally finished another two books and wanted to provide a summary of key take aways:

Get Content – Get Customers – Joe Pulizzi & Newt Barrett

Front cover of Get Content, Get Customers

Get Content, Get Customers

The BEST formula – a structured approach for creating content

Behavioural – what do you want them to do?

Essential – deliver something they need

Strategic – integral to the overall business strategy

Targeted – target your content to your buyers

Online content tools

  • Website
  • Ebooks
  • Webcast
  • White papers
  • Blog
  • E-news
  • Digital magazines
  • Video
  • Podcasts

Traffic Comparison Sites

  • Alexa.com
  • Compete.com
  • Quantcast.com
  • Trafficestimate.com

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