Blog Archives

Online Marketing Show


Hope to pick up some great tweets from the Online Marketing Show  #mwlive2012

Day one highlights

  • Use the data you already have to optimise response and improve ROI.” @MatFinchUK ‪#MWLive2012‬
  •  RT @Buffalo7Studio: SEO words of wisdom from the Crowd Bait chief. Google+ is the future – http://bit.ly/LiJMcy
  •  Twitter and YouTube are totally different! Understand the most effective role of a channel and test different messaging. ‪#MWLive2012‬
  •  @craftedmedia: Facebook is the only place in the world in which it’s ok to talk to a wall ‪#MWLive2012‬” totally love this tweet !
  •  @BrandcastMedia: The golden question: “how do we manage the effectiveness of online marketing?” ‪#MWLive2012‬” monitor and engage ‪#Kred‬
  •  Consolidate your data, map your customer journey, keep measurement simple, look for trends and set benchmarks. @MatFinchUK ‪#MWLive2012‬
  •  Social business is what we should be striving for – it goes way beyond implementing a social media strategy. ‪#mwlive2012‬
  •  Outstanding research is 2% of brand building, on which the other 98% hangs.’ Elephants Can’t Jump. ‪#MWLive2012‬
  •  How do you turn your email recipients into brand advocates? Engage with them & give them a reason to share ‪#MWLive2012‬
  • Spray and pray vs targeted – a combination of both makes a good email strategy ‪#MWLive2012‬
  •  Personalisation in an email is a good way to engage recipients – make sure it is relevant ‪#MWLive2012‬
  •  Deliver valuable, relevant content and think of yourself as a publisher. Content is king ‪#mwlive2012‬
  •  Less than 15% of email is personal 1 to 1 communication ‪#mwlive2012‬
  •  E-mail marketing 2.0; domain reputation, trust, segmentation, multi-device compatibility, user engagement ‪#mwlive2012‬
  •  Brits spent about an hour a month on ‪#Sports‬ sites http://ow.ly/bSGGX ‪#mwlive2012‬
  •  Fan bases can be ever-changing so be prepared to realign your social strategy” – @kathrynhavelock ‪#MWLive2012‬
  •  Timing is a critical factor in identifying and fostering longer-­term buyers through marketing. Read More http://marketing.pipedream-marketing.com/acton/media/10 … ‪#MWLive2012‬
  •  Make it sticky: using data and insight to drive ROI in a multi-channel world – don’t miss our ‪#MWLive2012‬ seminar at 12h40
  •  ‪#mwlive2012‬ 1/3 all traffic to The Guardian from a mobile or tablet device, your business the same?
  •  In one second you can only process 16 pieces of information out of 11 million ‪#mwlive2012‬ in Insight
  •  High street MC sales up 10% YOY. Sales via mobile up 359% YOY. Click and collect 8.4% online sales in 2011. IMRG stats ‪#MWLive2012‬
  •  Syl Saller – “innovation is about being entrepreneurial, experimenting and having courage of your convictions” ‪#mwlive2012‬
  •  Johnnie Walker was in 120 countries before Coke even left US shores – bold innovation and a grand vision ‪#mwlive2012‬
  •  Nokia: Great ideas don’t come from stressed employees, so we made changes to encourage our people to have fun ‪#mwlive2012‬
  •  RT @beckyreflect: 2.2 billion visits to search engines every single month in the uk – this is why SEO is so important!! ‪#mwlive2012‬
  •  Dont focus on process if you want to innovate ‪#mwlive2012‬
  •  Barclays: Nothing changes decision-makers’ minds more than watching/hearing words come directly from their consumers’ mouths ‪#mwlive2012‬
  •  Don’t make your users work hard to read on their iPhones!!” plan for your emails to fail on mobile and be prepped @skipfidura ‪#MWLive2012‬
  •  Original content is still the best way to build your brand – become a thought leader ‪#mwlive2012‬
  •  Sky believe its most important to: gather data > analyse data > customise outcomes ‪#mwlive2012‬ ‪#multichannelstrategy‬
  •  @Lexus speaker at ‪#MWLive2012‬ ‪#FAIL‬ – u need to get ppl’s attention within the first minute not 15!!
  •  Intention is dead, behaviour is king. Research methods for behavioural economics ‪#mwlive2012‬
  •  RT @heidinoemm: How functional and social media integrated is your ‪#newsroom‬? http://instagr.am/p/MX6oaPlNT8/ ‪#mwlive2012‬
  •  The web has replaced visits to dealerships. 94% of car buyers research online. So how did Lexus “create amazing” online? ‪#mwlive2012‬
  •  Did you know: 39% of respondents said they use social channels to find discount vouchers? ‪#MWLive2012‬
  •  In 2006, for the World Cup, Coke created 6 pieces of content. In 2012, for the Olympics… 60. ‪#mwlive2012‬
  •  @MarketingWeekEd: women spend 8 years of their life shopping, says coke’s zoe howarth, re diet coke n fashion ‪#mwlive2012‬” so true for me!
  •  Boots ‪#marketing‬ follows 3 stage strategy. 1 Insight. 2 Campaign design/deliver. 3. Systems and suppliers to support activity. ‪#mwlive2012‬
  •  Kiosk on mobile communities incentivise their community members to provide content, do you do too? ‪#MWlive2012

I also found the key influencers

 

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Digital Empowerment Conference


Tweets from the conference – love that I can still get insight when I cannot be physically there:

#decon2012 Have an interesting story or you’ll be shouting into the wind, says David James.

Think of your value proposition in 8 words #decon2012

@myographer “Don’t try and convert haters. Just let them go.” #decon2012

Blog tips via @DaveChaffey yoast on WordPress http://yoast.com/wordpress/ #decon2012

2.7 billion ‘likes’ on facebook every day. #decon2012

107M monthly unique monthly visitors to LinkedIn. #decon2012

There r 465M twitter accounts 135M members of LinkedIn. Wow! I like a statistic. #decon2012

Google+ 67% users are male; top occupation of users: student; 5bn +1’s per day. #decon2012

And 12M on Pinterest. 97% of likes r by women #decon2012

@steve_revill Ive nt used #Pinterest heavily bt it’s gud 4 #SEO #backlinking. I dont knw hw long it will last so take advantage #decon2012

What do you want to achieve? It cant be to increase your Klout score @davechaffey #decon2012

Social listening services are like a press cuttings service…on steroids according to @mikeberrytweets #decon2012

Don’t try to be an expert at everything #decon2012

Bloggers- have a contract with yourself about the frequency of posts you will commit to. And stick to it. Via @DaveChaffey #decon2012

Your brand needs a personality. Personality is not just what you stand for but how you communicate it #decon2012

Totally agree! “@DaveChaffey #decon2012 personal branding on twitter is about long form content and a blog is essential” #social #ux #mobile

Content has to be relevant & interesting #decon2012 @annmariehanlon

@annmariehanlon #decon2012 meet more people on on-line network than at a networking event. Spend more time on Linked In network

Every business is a multi-channel publisher now #decon2012

Use LinkedIn Skills to see most influential commentators in an industry sector or specialism via @DaveChaffey #decon2012

@DaveChaffey: “Invest time in your blog. The more time you invest, the more you will stand out” #decon2012

@DaveChaffey #decon2012 when developing a #blog you need to create the OVP online value proposition; sell, inform, entertain balance

@DaveChaffey thinks Google+ is here to stay #decon2012

90% of career success comes from attitude and behaviour (30%) and visibility and exposure (60%) via @LesleyEverett #decon2012

Social listening should replace social media monitoring @mikeberrytweets at #decon2012

Do u know what yr OVP is? That’s Online Value Proposition dontcha know courtesy of @davechaffey #decon2012

Content marketing plan – does your business have one? There’s now a dedicated institute @DaveChaffey #decon2012 http://ow.ly/bFKN0

RT @MarthaToulouse: Don’t be too noisy on LinkedIn timeline. Put the invisibility ON if you are making small changes #decon2012 // Good tip

#decon2012 monitor & measure your social media. Must have a look at Google Reader. @annmariehanlon

Look at job descriptions you like/want, identify key words and ensure they’re in all your profiles, blogs @annmariehanlon at #decon2012

Every update (on social networks) is like toothpaste. Once it’s out the tube it can’t go back in. Love that. @annmariehanlon #decon2012

RT @DaveChaffey from @annemariehanlon: http://www.mywebcareer.com/ What do your online profiles tell employers about you? #decon2012 > #mywebcareer

#decon2012 Clued up companies are beginning to see the importance of personal branding for senior individuals, says Mike Berry.

 

Digital Confereneces – catch up via tweets


This week has been so manic at work and would have really loved to visit some great digital conferences – instead I read the twitter feeds – here are the highlights

Social Media Influence

Best article to date – ROI Skeptic

Brands using multiple social platforms have a 50% higher engagement rate on FB than those only using one #SMI12

Worth checking out Amex’s Foursquare promo for how social, location and mobile are coming together – http://bbc.in/KZx8yc #smi12

Marketing and customer service teams are going to have a love affair, or at least become best friends says @prelini #smi12

Super fans are key to success – generate 50% of community content and 85% of all useful content @prelini #SMI12

90% trust peer recommendations only 14% trust marketing recommendations #SMI12

GiffGaff respond to 90% of queries within 5 minutes and 75% within 1 minute by rewarding customers for helping them with responses.

More notes from one of the conferences attendees

Future of digital marketing

80% of brands do not yet have an optimised mobile site – @simonbigpicture at #FODM

35% of ASOS’ content is customer service related – they’ve seen significant increase in Google rankings/traffic #FODM

Here’s the brilliant Mobile-Friendly Email case study with “53% CTR increase”: http://bit.ly/53pcctr #fodm

“Don’t be ‘present’, be meaningful” Content needs to provide added value. McLaren’s James Keady on content marketing and creation #FODM

Why do people disengage with Facebook? 42% feel bombarded, 36% find it irrelevant. Content is key. #FODM

#FODM Consumers who interact with the same member of staff 3 times are 10x more likely to buy.

Tweets from speakers

Figaro Digital Social Media Marketing

Provide a reason for ppl to engage, focus on individuals not groups, value for money & incentive sharing says @LivingSocial

It’s not all about #facebook says @vendaUK. @Pinterest = 240% year-on-year growth #figaroseminar

61% of customers are more likely to buy if they see a positive review (especially if via a friend) @vendaUK #figaroseminar

13% of global population on #facebook #socialmedia #figaroseminar

Use social credentials and data to facilitate online shopping eg single sign-on @Figaro_Digital #figaroseminarSocial Commerce is not just about discounts. Create involvement and treat social shoppers as VIP focus group @Figaro_Digital

Social CRM data enhances the customer service experience for shopper @Figaro_Digital #figaroseminar

Optimise onsite sharing and quality of those shares using OpenGraph markups to augment product data @Figaro_Digital #figaroseminar

Start with understanding how social traffic interacts with your online store @Figaro_Digital #figaroseminar

Social commerce is not the same as Ecommerce it needs different approach @Figaro_Digital #figaroseminar

67% of users expect to be exposed to exclusive offers as a result of becoming a fan on Facebook. #figaroseminar

13% of the Global population is on Facebook. #Wow #figaroseminar

84% of users on facebook are active daily #figaroseminar

58% of facebook users have liked a brand #figaroseminar

#figaroseminar @wildfireapp active users 901m on Facebook, 490m on Youtube

I also following a presentation that was via Twitter @YardSocial
For more information you can view the videos from their seminar.
Also found a great update for BlogWorld

Digital Engage Conference


I was looking forward to the digital engagement conference, there was some great content and new insight. I was tweeting all day and updated this blog with the key highlights. #LCDconf

Unlocking power of social media – Action on Hearing Loss Are people ready to hear the message?

  • Segment your audience
  •  Great opps – ability to respond to external environment, evolving, ability to target
  • How to migrate from one Facebook page to another -activity
  • Build up relevant and interesting content
  • Curate content of interest from blogs
  • Engage with detractors but only correct inaccurate facts
  • Use of Storify create stories of conversation put on website
  • Content strategy include user generated content i.e. social media supporters and service users
  • Service user Facebook pages engage with other service users
  • Survey in why interested and what else would like to see

Social Media ROI Big Lottery

  • Use your plan to look at where/what we should be listening too
  • What does success look like
  • Return on engagement – reputation building, better customer satisfaction & brand awareness
  • Help people tell their own stories – video is a great channel

 Online advocacy Action Aid

  • Interactive map of research, engaging and shareable
  • Invest in content
  • Plan responses to campaigns allow time to react
  • Making content work for different platforms, google docs
  • Facebook petitions
  • Split testing content
  • Strong email and action sequence
  • Measuring impacts by measuring change of conversation tone

Optimising your website HSE

  1. Make things easy to find
  2. SEO keyword objectives and strategy
  3. News blog in wordpress feed RSS and website
  4. Keep it tidy
  5. Redirects or customer friendly error pages
  6. 2. Accessible
  7. Site morse to review website
  8. Developer guidelines
  9. 3. Easy to use
  10. Page objectives
  11. Formats other than text
  12.  Keep in touch
  13. Measure and improve

Day in Life of a Journalists

  • Use twitter to contact journo as starting point and way to sharpen pitch
  • Balance between personal and professional
  • Local radio and press use twitter highly to break stories
  • Check what people say on twitter etc before hiring, each employee should be google searched
  • Allow freedom plus guidelines if you allow them to be a pr spokesperson you should allow them social media freedom
  • Content and relationship is king
  • Staking online claim to stories even if you don’t have a mention, build keyword ownership too.
  • Have content ready for your “oh shit” moments
  • Use twitter and live blogs together
  • Hash tags are the best ways to reach out in social media campaigns

Power of the smartphone Breakthrough Breast Cancer

  • 60% mobile phones used for Internet surfing
  • 50% UK smart phone
  • 13% of all web pages are accessed from mobile
  • Reasons for struggle and success, mobile users low attention spam
  • Dialogue, mobile web or on device apps
  • Engagement, data and money
  • How we do we operationalise digital?
  • Buy in from senior management
  • Social media guidelines are common sense not an environment of fear

Bigger Budget Campaigns Amnesty International

  • Societal, technology used to help or solve social problems i.e app development
  • Social change encourages an engaged consumer S
  • ociety campaigning, part of a cause
  • Failure is a necessity fail early, fail fast, fail often for innovation

Digital Presence

  • Diversify across right channels, focus on results and understand user behaviour
  • Consider sustainability, once built how will you maintain
  • Sliding scale of quality matched back to user
  • Up skill all workers on elements on digital

 

Thanks to twitter I get to keep up to date with conferences even when I cannot attend, the recent Social Media Marketing Conference is an example. I was unable to attend but was able to track the conference via Twitter, here is a saved search showing a selection of Tweets from the day.

Also, last nights #socialskills from the @theidm

So Facebook has brought Instagram, as a android phone user I hadn’t experienced Instagram but with a new app on the store and a Facebook purchase I wanted to see what it was all about. Ive installed it on the IPad and will try to link my phone.

Links to some great articles about the purchase:

The numbers

To challenge Apple?

Instagram – the timeline

Wrap Up

I have also joined Tumblr and will see whether this is much different to wordpress as a blogging tool.

Last Wednesday afternoon I started noticing updates on G+ about a new design,  I opened my profile page and there it was!. The new G+ profile page, bit like Facebook timeline + white space.  I was interested to see what else they had changed and what that would mean. Below is a list of the changes and some key articles about the changes:

  • Header Image and Profile Photo Changes
  • Customize Your Navigation for Business Communication
  • Page Promotion on the Right-Hand Sidebar
  • Trending Topics and Explore Section
  • New Hangouts Page
  • Enhanced Photo Albums and Videos
  • Easily See Who’s Engaging With Your Page
  • Easily Switch Between Page Admin and Personal Account

Google Blog announcmenet

Major design overhull

Love or Hate?

The numbers

I read a really good book -What the Plus! Google+ for the Rest of Us by Guy Kawasaki – wondering whether he will amend his book with the new changes?

I’m loving the Ipad at the moment & using it more and more. A certain drawing app may have something to do with it.

Draw something stats

Showing the popularity of draw something

 

Recently read a great article on innovators and how we are all innovators just what type I am. I think I am an experimentalist!

Had a great Easter, the kids enjoyed their Easter hunt, just wish I had taken some photos!

IAB engage


I am following the live stream from IAB Engage and following the tweets under #iabengage

Looks like another great conference and I am glad I am still able to benefit from some great presentations.

A summary from tweets – please see my twitter feed for reference of tweets:

£4.6 billion online spend – 27% share, in 2001 it was 1%!
Ola Ahlvarsson over 10% of the world population is on Facebook
48: UK leads the world with digital taking 27% of all ad spend
10% of online transactions in the UK are now via a mobile device
Dan Cobley – mobile internet connections will overtake desktops within the next few years
For the most effective sales funnel use Online Ads, followed by Social Media, then TV at the end of your campaign
£300 million of advertising online equates to 10million impressions a second
Display spend to overtake search spend by 2015
82% of 8-65 year olds play games on some kind of platform
Are clients still looking at bottom line profits as the key KPI? What about engaging users to brands. Innovation is the key
Advertising on infringing websites, with real time bidding in effect where’s the responsibility? Advertiser or ad exchange?
Uk Internet economy is likely to reach 20% of GDP by 2015
Simon Waldman spends half his time listening to consumers. The key to success in an era of constant change
It’s going to be a record year for online shopping this Christmas as people look for the best deals – Waldman
Cool webcam facial recognition software that measures happiness

Great summaries from the morning.

Also the best tweet I saw was promoting their presentation live already. Everything going digital

IAB also showcased Brand Building Trilogy

Anyone who reads my post regularly will know I am really interested in Klout, Peer Index etc and read another good article on Klout. Did any join their #kloutchat. I have looked at the responses:

+K affects your topics and Topic Pages, but not your overall Score

Klout states the Avg Score is around 20 and a Score of 50+ puts you in the 95th percentile

Your activity never affects your Score, but others engaging with you helps. If they are influential it helps more

Also anyone know about SocialBakers

My digital stat of the day:

Globally, people spend 1 out of every 4.5 minutes on a social networking site  Nielsen as cited by New York Times, June 2010

Ecommerce Expo


This Wednesday I visited the Ecommerce Expo at Earls Court. Although I missed the Google Keynote I was looking forward to Facebook, Ebay, Paypal and many more.

Here is my keynotes and keynotes from my colleague @KirstenGreaves – I was also tweeting throughout the day  – @emalthompson

Email, social & art of storytelling

 –          Regular posting of fans + product – i.e send in your stories

–          Users telling their stories rather than brand – videos of your USP

–          Good example – mydeco.com

–          Learn to speak by listening

–          Story of the month – example Filofax

–          Unusual photo competition – example Dunkin Doughnuts

–          Tribe identity – G+ is the camp fire

I have a book from the speaker @JohnSadowsky (I queued for it!) if anyone wants a look

Ebay

eBay seminar – Phoung Nguyen – Head of Advertising (phyung@ebay.com, 07825384885)

From the Hight-Street to the i-Street (released on ebayadvertising.com in the coming weeks)

  • 90% of people surveyed shop online more or the same amount as they did last year. And this is still growing.
  • Tesco and John Lewis are 2 of the best examples of companies who have embraced online shopping.
  • The fashion and Grocery sectors are the two fastest growing .
  • The continued growth in the fashion sector has been helped by many offering free returns.
  • 35% of consumers are browsing online with a smartphone, but only 9% buy with a smartphone.
  • Around 60% are browsing & buying on laptops
  • Tablet rate sare much lower (not as common) but the buy and browse rate is very similar.
  • Reasons people shop online – Convenience, value and choice (some things never change)
  • Consumers notice adverts on shopping sites more than any other. Consumers are easily influenced by adverts on these site as they are already looking to spend money.
  • Over 80% were positive-netural to targeted advertising.
  • Like online shopping as they are shopping on their own terms – when, how and where they like.
  • Same day delivery is set to become more popular.
  • Amazon is currently trailing collection points in London.
  • Experience centres are becoming more popular e.g. Nike and Apple – Apple offer free training courses and show live bands.
  • Mobile phones will become ‘the complete store in your pocket’ – 10% of eBay sales are made from a mobile phone (1 every second).
  • Multichannel – ebay retail sites with House of fraser, BMW etc
  • Dynamic advertising formats – engagement experiences becoming more essential e.g.

Lynx – www.youtube.com/watch?v=rFuUFeQIdpk

Olympus – http://www.youtube.com/watch?v=P9Nd04dW2-M

Conversocial

Conversocial: Joshua March (@Joshuamarch)  – key points

Bad social media campaigns;

Nestle Killer campaign from Greenpeace – Nestle ignored and deleted all comments made to them about this on their social media platforms.

Urban outfitters: Stolen jewellery designs from independent businesses, again ignored all comments and remarks on social media platforms.

  •  Asking people to email or call a separate number is not the best practise and can make people angrier, usually if someone has come to your social media platform to complain is because they have already tried the ‘official’ outlets to make a complaint and are not getting the answers they desire.
  • Best example of social media customer service – ASOS, their average response time is under 1 hour!
  • Worst example – Amazon, tend not to respond to any complaints, yet are seen to add updates!
  • Average response time across social media is 48 hours – this should be less and most companies do this on a very ad-hoc basis and therefore some complaints get missed. Ideal is in a number of hours.
  • Topshop have created a separate Facebook page ‘Helpers at Topshop’ who monitor the main Topshop page and ask people to contact them via this page if they make a complaint of the main page.
  • Marketing and customer services should be involved and integrated in compiling the customer service guidelines for social media.
  • At present the amount of time needed for customer services is very low, however as times change and if the trend continues eventually this could be equal to telephone customer service.
  • Social media etiquette – some customer service individuals responsible for posting g on these sites may not be users themselves, need educating in the social media norms e.g. shortening works, @twitter, # etc.
  • Best practise is to add is some personality to the responses, companies should encourage this, it feels more human.
  • Need to establish a structure as to how social media should be managed, e.g. average response times, when to check and respond etc.
  • Insights to social media should be fed back to marketing and customer service – decide what should be sent and how often.
  • Sediment measures – not always reliable, best way would be to develop own guidelines and measure this daily in-house.

If you look at my Tweets from the day you can see I have many issues with the way it was organised, I am still waiting for the @EcommerceExpo press office to get back to me!