Blog Archives

Twitter – weekly update


My tweets from the last few weeks:

Plus and updte on Google +

Social Media Day & Google


Saturday 30 June was Social Media Day, I wish I was able to participate but I was watching the Olympic Tourch in Wolverhampton.

It was all about holding Social Meet Up’s in your area and using soacial media to broadcast about your event….I hope to participate next year.

Google hosted their annual developer conference and I was greatful to Mashable as I was able to track their live feed.

They are in the process of launching new products and services, the following article summarises it.

Online Marketing Show


Hope to pick up some great tweets from the Online Marketing Show  #mwlive2012

Day one highlights

  • Use the data you already have to optimise response and improve ROI.” @MatFinchUK ‪#MWLive2012‬
  •  RT @Buffalo7Studio: SEO words of wisdom from the Crowd Bait chief. Google+ is the future – http://bit.ly/LiJMcy
  •  Twitter and YouTube are totally different! Understand the most effective role of a channel and test different messaging. ‪#MWLive2012‬
  •  @craftedmedia: Facebook is the only place in the world in which it’s ok to talk to a wall ‪#MWLive2012‬” totally love this tweet !
  •  @BrandcastMedia: The golden question: “how do we manage the effectiveness of online marketing?” ‪#MWLive2012‬” monitor and engage ‪#Kred‬
  •  Consolidate your data, map your customer journey, keep measurement simple, look for trends and set benchmarks. @MatFinchUK ‪#MWLive2012‬
  •  Social business is what we should be striving for – it goes way beyond implementing a social media strategy. ‪#mwlive2012‬
  •  Outstanding research is 2% of brand building, on which the other 98% hangs.’ Elephants Can’t Jump. ‪#MWLive2012‬
  •  How do you turn your email recipients into brand advocates? Engage with them & give them a reason to share ‪#MWLive2012‬
  • Spray and pray vs targeted – a combination of both makes a good email strategy ‪#MWLive2012‬
  •  Personalisation in an email is a good way to engage recipients – make sure it is relevant ‪#MWLive2012‬
  •  Deliver valuable, relevant content and think of yourself as a publisher. Content is king ‪#mwlive2012‬
  •  Less than 15% of email is personal 1 to 1 communication ‪#mwlive2012‬
  •  E-mail marketing 2.0; domain reputation, trust, segmentation, multi-device compatibility, user engagement ‪#mwlive2012‬
  •  Brits spent about an hour a month on ‪#Sports‬ sites http://ow.ly/bSGGX ‪#mwlive2012‬
  •  Fan bases can be ever-changing so be prepared to realign your social strategy” – @kathrynhavelock ‪#MWLive2012‬
  •  Timing is a critical factor in identifying and fostering longer-­term buyers through marketing. Read More http://marketing.pipedream-marketing.com/acton/media/10 … ‪#MWLive2012‬
  •  Make it sticky: using data and insight to drive ROI in a multi-channel world – don’t miss our ‪#MWLive2012‬ seminar at 12h40
  •  ‪#mwlive2012‬ 1/3 all traffic to The Guardian from a mobile or tablet device, your business the same?
  •  In one second you can only process 16 pieces of information out of 11 million ‪#mwlive2012‬ in Insight
  •  High street MC sales up 10% YOY. Sales via mobile up 359% YOY. Click and collect 8.4% online sales in 2011. IMRG stats ‪#MWLive2012‬
  •  Syl Saller – “innovation is about being entrepreneurial, experimenting and having courage of your convictions” ‪#mwlive2012‬
  •  Johnnie Walker was in 120 countries before Coke even left US shores – bold innovation and a grand vision ‪#mwlive2012‬
  •  Nokia: Great ideas don’t come from stressed employees, so we made changes to encourage our people to have fun ‪#mwlive2012‬
  •  RT @beckyreflect: 2.2 billion visits to search engines every single month in the uk – this is why SEO is so important!! ‪#mwlive2012‬
  •  Dont focus on process if you want to innovate ‪#mwlive2012‬
  •  Barclays: Nothing changes decision-makers’ minds more than watching/hearing words come directly from their consumers’ mouths ‪#mwlive2012‬
  •  Don’t make your users work hard to read on their iPhones!!” plan for your emails to fail on mobile and be prepped @skipfidura ‪#MWLive2012‬
  •  Original content is still the best way to build your brand – become a thought leader ‪#mwlive2012‬
  •  Sky believe its most important to: gather data > analyse data > customise outcomes ‪#mwlive2012‬ ‪#multichannelstrategy‬
  •  @Lexus speaker at ‪#MWLive2012‬ ‪#FAIL‬ – u need to get ppl’s attention within the first minute not 15!!
  •  Intention is dead, behaviour is king. Research methods for behavioural economics ‪#mwlive2012‬
  •  RT @heidinoemm: How functional and social media integrated is your ‪#newsroom‬? http://instagr.am/p/MX6oaPlNT8/ ‪#mwlive2012‬
  •  The web has replaced visits to dealerships. 94% of car buyers research online. So how did Lexus “create amazing” online? ‪#mwlive2012‬
  •  Did you know: 39% of respondents said they use social channels to find discount vouchers? ‪#MWLive2012‬
  •  In 2006, for the World Cup, Coke created 6 pieces of content. In 2012, for the Olympics… 60. ‪#mwlive2012‬
  •  @MarketingWeekEd: women spend 8 years of their life shopping, says coke’s zoe howarth, re diet coke n fashion ‪#mwlive2012‬” so true for me!
  •  Boots ‪#marketing‬ follows 3 stage strategy. 1 Insight. 2 Campaign design/deliver. 3. Systems and suppliers to support activity. ‪#mwlive2012‬
  •  Kiosk on mobile communities incentivise their community members to provide content, do you do too? ‪#MWlive2012

I also found the key influencers

 

Digital Empowerment Conference


Tweets from the conference – love that I can still get insight when I cannot be physically there:

#decon2012 Have an interesting story or you’ll be shouting into the wind, says David James.

Think of your value proposition in 8 words #decon2012

@myographer “Don’t try and convert haters. Just let them go.” #decon2012

Blog tips via @DaveChaffey yoast on WordPress http://yoast.com/wordpress/ #decon2012

2.7 billion ‘likes’ on facebook every day. #decon2012

107M monthly unique monthly visitors to LinkedIn. #decon2012

There r 465M twitter accounts 135M members of LinkedIn. Wow! I like a statistic. #decon2012

Google+ 67% users are male; top occupation of users: student; 5bn +1’s per day. #decon2012

And 12M on Pinterest. 97% of likes r by women #decon2012

@steve_revill Ive nt used #Pinterest heavily bt it’s gud 4 #SEO #backlinking. I dont knw hw long it will last so take advantage #decon2012

What do you want to achieve? It cant be to increase your Klout score @davechaffey #decon2012

Social listening services are like a press cuttings service…on steroids according to @mikeberrytweets #decon2012

Don’t try to be an expert at everything #decon2012

Bloggers- have a contract with yourself about the frequency of posts you will commit to. And stick to it. Via @DaveChaffey #decon2012

Your brand needs a personality. Personality is not just what you stand for but how you communicate it #decon2012

Totally agree! “@DaveChaffey #decon2012 personal branding on twitter is about long form content and a blog is essential” #social #ux #mobile

Content has to be relevant & interesting #decon2012 @annmariehanlon

@annmariehanlon #decon2012 meet more people on on-line network than at a networking event. Spend more time on Linked In network

Every business is a multi-channel publisher now #decon2012

Use LinkedIn Skills to see most influential commentators in an industry sector or specialism via @DaveChaffey #decon2012

@DaveChaffey: “Invest time in your blog. The more time you invest, the more you will stand out” #decon2012

@DaveChaffey #decon2012 when developing a #blog you need to create the OVP online value proposition; sell, inform, entertain balance

@DaveChaffey thinks Google+ is here to stay #decon2012

90% of career success comes from attitude and behaviour (30%) and visibility and exposure (60%) via @LesleyEverett #decon2012

Social listening should replace social media monitoring @mikeberrytweets at #decon2012

Do u know what yr OVP is? That’s Online Value Proposition dontcha know courtesy of @davechaffey #decon2012

Content marketing plan – does your business have one? There’s now a dedicated institute @DaveChaffey #decon2012 http://ow.ly/bFKN0

RT @MarthaToulouse: Don’t be too noisy on LinkedIn timeline. Put the invisibility ON if you are making small changes #decon2012 // Good tip

#decon2012 monitor & measure your social media. Must have a look at Google Reader. @annmariehanlon

Look at job descriptions you like/want, identify key words and ensure they’re in all your profiles, blogs @annmariehanlon at #decon2012

Every update (on social networks) is like toothpaste. Once it’s out the tube it can’t go back in. Love that. @annmariehanlon #decon2012

RT @DaveChaffey from @annemariehanlon: http://www.mywebcareer.com/ What do your online profiles tell employers about you? #decon2012 > #mywebcareer

#decon2012 Clued up companies are beginning to see the importance of personal branding for senior individuals, says Mike Berry.

 

Digital Confereneces – catch up via tweets


This week has been so manic at work and would have really loved to visit some great digital conferences – instead I read the twitter feeds – here are the highlights

Social Media Influence

Best article to date – ROI Skeptic

Brands using multiple social platforms have a 50% higher engagement rate on FB than those only using one #SMI12

Worth checking out Amex’s Foursquare promo for how social, location and mobile are coming together – http://bbc.in/KZx8yc #smi12

Marketing and customer service teams are going to have a love affair, or at least become best friends says @prelini #smi12

Super fans are key to success – generate 50% of community content and 85% of all useful content @prelini #SMI12

90% trust peer recommendations only 14% trust marketing recommendations #SMI12

GiffGaff respond to 90% of queries within 5 minutes and 75% within 1 minute by rewarding customers for helping them with responses.

More notes from one of the conferences attendees

Future of digital marketing

80% of brands do not yet have an optimised mobile site – @simonbigpicture at #FODM

35% of ASOS’ content is customer service related – they’ve seen significant increase in Google rankings/traffic #FODM

Here’s the brilliant Mobile-Friendly Email case study with “53% CTR increase”: http://bit.ly/53pcctr #fodm

“Don’t be ‘present’, be meaningful” Content needs to provide added value. McLaren’s James Keady on content marketing and creation #FODM

Why do people disengage with Facebook? 42% feel bombarded, 36% find it irrelevant. Content is key. #FODM

#FODM Consumers who interact with the same member of staff 3 times are 10x more likely to buy.

Tweets from speakers

Figaro Digital Social Media Marketing

Provide a reason for ppl to engage, focus on individuals not groups, value for money & incentive sharing says @LivingSocial

It’s not all about #facebook says @vendaUK. @Pinterest = 240% year-on-year growth #figaroseminar

61% of customers are more likely to buy if they see a positive review (especially if via a friend) @vendaUK #figaroseminar

13% of global population on #facebook #socialmedia #figaroseminar

Use social credentials and data to facilitate online shopping eg single sign-on @Figaro_Digital #figaroseminarSocial Commerce is not just about discounts. Create involvement and treat social shoppers as VIP focus group @Figaro_Digital

Social CRM data enhances the customer service experience for shopper @Figaro_Digital #figaroseminar

Optimise onsite sharing and quality of those shares using OpenGraph markups to augment product data @Figaro_Digital #figaroseminar

Start with understanding how social traffic interacts with your online store @Figaro_Digital #figaroseminar

Social commerce is not the same as Ecommerce it needs different approach @Figaro_Digital #figaroseminar

67% of users expect to be exposed to exclusive offers as a result of becoming a fan on Facebook. #figaroseminar

13% of the Global population is on Facebook. #Wow #figaroseminar

84% of users on facebook are active daily #figaroseminar

58% of facebook users have liked a brand #figaroseminar

#figaroseminar @wildfireapp active users 901m on Facebook, 490m on Youtube

I also following a presentation that was via Twitter @YardSocial
For more information you can view the videos from their seminar.
Also found a great update for BlogWorld

Digital Engage Conference


I was looking forward to the digital engagement conference, there was some great content and new insight. I was tweeting all day and updated this blog with the key highlights. #LCDconf

Unlocking power of social media – Action on Hearing Loss Are people ready to hear the message?

  • Segment your audience
  •  Great opps – ability to respond to external environment, evolving, ability to target
  • How to migrate from one Facebook page to another -activity
  • Build up relevant and interesting content
  • Curate content of interest from blogs
  • Engage with detractors but only correct inaccurate facts
  • Use of Storify create stories of conversation put on website
  • Content strategy include user generated content i.e. social media supporters and service users
  • Service user Facebook pages engage with other service users
  • Survey in why interested and what else would like to see

Social Media ROI Big Lottery

  • Use your plan to look at where/what we should be listening too
  • What does success look like
  • Return on engagement – reputation building, better customer satisfaction & brand awareness
  • Help people tell their own stories – video is a great channel

 Online advocacy Action Aid

  • Interactive map of research, engaging and shareable
  • Invest in content
  • Plan responses to campaigns allow time to react
  • Making content work for different platforms, google docs
  • Facebook petitions
  • Split testing content
  • Strong email and action sequence
  • Measuring impacts by measuring change of conversation tone

Optimising your website HSE

  1. Make things easy to find
  2. SEO keyword objectives and strategy
  3. News blog in wordpress feed RSS and website
  4. Keep it tidy
  5. Redirects or customer friendly error pages
  6. 2. Accessible
  7. Site morse to review website
  8. Developer guidelines
  9. 3. Easy to use
  10. Page objectives
  11. Formats other than text
  12.  Keep in touch
  13. Measure and improve

Day in Life of a Journalists

  • Use twitter to contact journo as starting point and way to sharpen pitch
  • Balance between personal and professional
  • Local radio and press use twitter highly to break stories
  • Check what people say on twitter etc before hiring, each employee should be google searched
  • Allow freedom plus guidelines if you allow them to be a pr spokesperson you should allow them social media freedom
  • Content and relationship is king
  • Staking online claim to stories even if you don’t have a mention, build keyword ownership too.
  • Have content ready for your “oh shit” moments
  • Use twitter and live blogs together
  • Hash tags are the best ways to reach out in social media campaigns

Power of the smartphone Breakthrough Breast Cancer

  • 60% mobile phones used for Internet surfing
  • 50% UK smart phone
  • 13% of all web pages are accessed from mobile
  • Reasons for struggle and success, mobile users low attention spam
  • Dialogue, mobile web or on device apps
  • Engagement, data and money
  • How we do we operationalise digital?
  • Buy in from senior management
  • Social media guidelines are common sense not an environment of fear

Bigger Budget Campaigns Amnesty International

  • Societal, technology used to help or solve social problems i.e app development
  • Social change encourages an engaged consumer S
  • ociety campaigning, part of a cause
  • Failure is a necessity fail early, fail fast, fail often for innovation

Digital Presence

  • Diversify across right channels, focus on results and understand user behaviour
  • Consider sustainability, once built how will you maintain
  • Sliding scale of quality matched back to user
  • Up skill all workers on elements on digital

 

Thanks to twitter I get to keep up to date with conferences even when I cannot attend, the recent Social Media Marketing Conference is an example. I was unable to attend but was able to track the conference via Twitter, here is a saved search showing a selection of Tweets from the day.

Also, last nights #socialskills from the @theidm

So Facebook has brought Instagram, as a android phone user I hadn’t experienced Instagram but with a new app on the store and a Facebook purchase I wanted to see what it was all about. Ive installed it on the IPad and will try to link my phone.

Links to some great articles about the purchase:

The numbers

To challenge Apple?

Instagram – the timeline

Wrap Up

I have also joined Tumblr and will see whether this is much different to wordpress as a blogging tool.

Last Wednesday afternoon I started noticing updates on G+ about a new design,  I opened my profile page and there it was!. The new G+ profile page, bit like Facebook timeline + white space.  I was interested to see what else they had changed and what that would mean. Below is a list of the changes and some key articles about the changes:

  • Header Image and Profile Photo Changes
  • Customize Your Navigation for Business Communication
  • Page Promotion on the Right-Hand Sidebar
  • Trending Topics and Explore Section
  • New Hangouts Page
  • Enhanced Photo Albums and Videos
  • Easily See Who’s Engaging With Your Page
  • Easily Switch Between Page Admin and Personal Account

Google Blog announcmenet

Major design overhull

Love or Hate?

The numbers

I read a really good book -What the Plus! Google+ for the Rest of Us by Guy Kawasaki – wondering whether he will amend his book with the new changes?

I’m loving the Ipad at the moment & using it more and more. A certain drawing app may have something to do with it.

Draw something stats

Showing the popularity of draw something

 

Recently read a great article on innovators and how we are all innovators just what type I am. I think I am an experimentalist!

Had a great Easter, the kids enjoyed their Easter hunt, just wish I had taken some photos!

SOPA & more


Last Wednesday was a key time for digital. Many digital giants showed their concern over downloading. I think it is the 1st time the big sites have all got together with the same purpose.
Altough this is a US bill I think we should all be aware of it.

I have listed a couple of good articles:

What you need to know about SOPA

SOPA and PIPA – for or against?

Why SOPA and PIPA Won’t Stop Real Piracy

Google says 4.5 million people signed anti-SOPA petition today

The Week That Killed SOPA: A Timeline

I’m not sure what will happen but seeing tweets & status updates from Marc Zuckerberg proves how serious it is!

Update from US – SOPA, PIPA Votes Indefinitely Delayed

I was really interested to see posts about IPAD3 coming our February 24th – Steve Jobs birthday – wonder whether these are rumours or will it be the IPAD2.s

The Iphone 5 is due out March too. I currently share custody of our IPAD with my husband and 16 month year old so I may invest in the IPAD3

Google Event


Apart from the offices lacking much Google branding it was a good event.

Key notes as follows:

Google Display Network

Growing 27% – faster than search

Three ways:

–          Google sites

–          Ad exchange – other sites selling inventory

–          Partner sites

Achieve 93% UK reach – touch someone every 14 mins.

0.4% click through rate

Can target on:

–          Content

  • Topic targeting
  • Keyword targeting

–          Audience

  • Interest category
  • Demographics
  • Remarketing
    • 0.6 – 0.7& CTR
    • Frequency cap
    • Negative retargeting – only targeting those who HAVENT seen your advert
    • Cross sell – tagged from a purchase page shown a relevant other product advert
    • Pre Roll Advert –awareness

 

Mobile Trends & Insights

74% use mobile whilst doing another activity

70% use mobile for general search

28% brought via a Smartphone

45% use Smartphone in buying process

24% use to compare prices

21% changed mind about in store purchase after using Smartphone

28% saw advert & took action – 20% purchased on desktop

44% clicked advert

34% visited website

Good sites mentioned – www.ourmobileplanet.com & www.howtogomo.com

Only 17% UK companies have mobile site

Tips for a mobile site:

–          Prioritise content

–          White space

–          Big buttons

–          Easy to convert

Mobile campaigns can work on tablets as tablets display WebPages like desktops!

SoLoMO – social, mobile & local

Mobile advertising targeting

–          Bundles

–          Handset

–          Operator

–          Location

–          Time of Day

–          Content

 

Types of mobile advertising

–          Search adverts

–          Display

–          In apps

–          YouTube

 

Mobile calls to action:

–          Click to call

–          Site Links

–          Call to download

–          Hyper local  – Google Places

 

New things:

–          Expandable adverts  – can link to Facebook Pages/YouTube videos

–          New advert format using touch screen – can wipe away layer of creative

–          Near field communication – Google Wallet- mobile scanning & payment

 

How to build your brand on YouTube

3rd biggest site in UK

3b videos are streamed

48 hours of video uploaded a minute

Facebook shows 150 years of UT video day

500 tweets a minute contain a UT link

83% reach across UK

18 hours a month of video is watched a month

Same reach s E4

ABC, male & female equal split – all ages

1in3 comment

2in 5 upload

1 in 2 share

 

Video tips

–          Average length 3.8 mins

–          Keep it real

–          Keep it fresh

–          Encourage views & interactions

–          Encourage subscription

 

True view Adverts

Charged when viewing advert – 2p a view

–           In stream – pre roll

–          In slate – on page

–          In search – as result

–          In display – Google network

4% CTR

 

Approach partners  for revenue share agreements – althogrims!

 

Google Analytics – Periscopix

 

Two main ways people come to your site:

–          Intent – search

–          No intent – social media

 

New & useful things:

–          Advanced segments

–          Cross segments

–          Customer journey  – using Flow Visualisation

–          Multichannel funnels  – looks at all clicks not just last click attribution

Demo of Google Real-time

Anyone else attend the event?

 

Intresting articles I have seen in last two weeks


Just a link to some interesting articles I have seen over the last two weeks:

Google Plus – http://www.macworld.com/article/161540/2011/08/googleplus_business.html

Summary of how Google Plus will affect business & their social media policies – I am in the process of reviewing the social media policy for the charity work for and found this article a great starting point for G+

Google Plus Summary – http://econsultancy.com/uk/blog/7760-the-move-towards-social-2-0-mirroring-our-offline-and-online-social-behaviour

How the GooglePlus model works & how we interact with it

http://www.clickz.com/clickz/news/2097415/comscore-brands-look-facebook-fans

How you target the friends of fans & the value  – this is something I am looking to do shortly so this was timely to me

A generally try to read http://paper.li/BrandRepublic/social-media at least once a week!

My fav link is:

http://googlepleasehire.me/

I am sure he will be snapped up if he hasn’t already!

What have you seen this week that is worth sharing?