Blog Archives

Twitter – weekly update


My tweets from the last few weeks:

Plus and updte on Google +

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Twitter – weekly update


Quiet week on Twitter (for me) – here is my weekly Tweets:

@emalthompson

Clout – The Art & Science of Influential Web Content http://wp.me/p1JujM-5p 

Effective alarm clock needs a passcode to be deactivated. No more endless snoozing. http://su.pr/3D3MGZ 

Top Trends of 2012: The Continuing Rapid Growth of Mobile by @ricwrite http://www.readwriteweb.com/archives/top-t … via @RWW

Man Interviews His 12-Year-Old Self [VIDEO] http://mashable.com/2012/07/05/man … via @mashable

History of the Internet in a Nutshell [INFOGRAPHIC] http://mashable.com/2012/07/05/web … via @mashable

The Furby Is Back http://mashable.com/2012/07/06/fur … via @mashable

Spider-Like iPhone 5 Design Is Creepy Yet Cool [PICS] http://mashable.com/2012/07/06/iph … via @mashable

Online Marketing Show


Hope to pick up some great tweets from the Online Marketing Show  #mwlive2012

Day one highlights

  • Use the data you already have to optimise response and improve ROI.” @MatFinchUK ‪#MWLive2012‬
  •  RT @Buffalo7Studio: SEO words of wisdom from the Crowd Bait chief. Google+ is the future – http://bit.ly/LiJMcy
  •  Twitter and YouTube are totally different! Understand the most effective role of a channel and test different messaging. ‪#MWLive2012‬
  •  @craftedmedia: Facebook is the only place in the world in which it’s ok to talk to a wall ‪#MWLive2012‬” totally love this tweet !
  •  @BrandcastMedia: The golden question: “how do we manage the effectiveness of online marketing?” ‪#MWLive2012‬” monitor and engage ‪#Kred‬
  •  Consolidate your data, map your customer journey, keep measurement simple, look for trends and set benchmarks. @MatFinchUK ‪#MWLive2012‬
  •  Social business is what we should be striving for – it goes way beyond implementing a social media strategy. ‪#mwlive2012‬
  •  Outstanding research is 2% of brand building, on which the other 98% hangs.’ Elephants Can’t Jump. ‪#MWLive2012‬
  •  How do you turn your email recipients into brand advocates? Engage with them & give them a reason to share ‪#MWLive2012‬
  • Spray and pray vs targeted – a combination of both makes a good email strategy ‪#MWLive2012‬
  •  Personalisation in an email is a good way to engage recipients – make sure it is relevant ‪#MWLive2012‬
  •  Deliver valuable, relevant content and think of yourself as a publisher. Content is king ‪#mwlive2012‬
  •  Less than 15% of email is personal 1 to 1 communication ‪#mwlive2012‬
  •  E-mail marketing 2.0; domain reputation, trust, segmentation, multi-device compatibility, user engagement ‪#mwlive2012‬
  •  Brits spent about an hour a month on ‪#Sports‬ sites http://ow.ly/bSGGX ‪#mwlive2012‬
  •  Fan bases can be ever-changing so be prepared to realign your social strategy” – @kathrynhavelock ‪#MWLive2012‬
  •  Timing is a critical factor in identifying and fostering longer-­term buyers through marketing. Read More http://marketing.pipedream-marketing.com/acton/media/10 … ‪#MWLive2012‬
  •  Make it sticky: using data and insight to drive ROI in a multi-channel world – don’t miss our ‪#MWLive2012‬ seminar at 12h40
  •  ‪#mwlive2012‬ 1/3 all traffic to The Guardian from a mobile or tablet device, your business the same?
  •  In one second you can only process 16 pieces of information out of 11 million ‪#mwlive2012‬ in Insight
  •  High street MC sales up 10% YOY. Sales via mobile up 359% YOY. Click and collect 8.4% online sales in 2011. IMRG stats ‪#MWLive2012‬
  •  Syl Saller – “innovation is about being entrepreneurial, experimenting and having courage of your convictions” ‪#mwlive2012‬
  •  Johnnie Walker was in 120 countries before Coke even left US shores – bold innovation and a grand vision ‪#mwlive2012‬
  •  Nokia: Great ideas don’t come from stressed employees, so we made changes to encourage our people to have fun ‪#mwlive2012‬
  •  RT @beckyreflect: 2.2 billion visits to search engines every single month in the uk – this is why SEO is so important!! ‪#mwlive2012‬
  •  Dont focus on process if you want to innovate ‪#mwlive2012‬
  •  Barclays: Nothing changes decision-makers’ minds more than watching/hearing words come directly from their consumers’ mouths ‪#mwlive2012‬
  •  Don’t make your users work hard to read on their iPhones!!” plan for your emails to fail on mobile and be prepped @skipfidura ‪#MWLive2012‬
  •  Original content is still the best way to build your brand – become a thought leader ‪#mwlive2012‬
  •  Sky believe its most important to: gather data > analyse data > customise outcomes ‪#mwlive2012‬ ‪#multichannelstrategy‬
  •  @Lexus speaker at ‪#MWLive2012‬ ‪#FAIL‬ – u need to get ppl’s attention within the first minute not 15!!
  •  Intention is dead, behaviour is king. Research methods for behavioural economics ‪#mwlive2012‬
  •  RT @heidinoemm: How functional and social media integrated is your ‪#newsroom‬? http://instagr.am/p/MX6oaPlNT8/ ‪#mwlive2012‬
  •  The web has replaced visits to dealerships. 94% of car buyers research online. So how did Lexus “create amazing” online? ‪#mwlive2012‬
  •  Did you know: 39% of respondents said they use social channels to find discount vouchers? ‪#MWLive2012‬
  •  In 2006, for the World Cup, Coke created 6 pieces of content. In 2012, for the Olympics… 60. ‪#mwlive2012‬
  •  @MarketingWeekEd: women spend 8 years of their life shopping, says coke’s zoe howarth, re diet coke n fashion ‪#mwlive2012‬” so true for me!
  •  Boots ‪#marketing‬ follows 3 stage strategy. 1 Insight. 2 Campaign design/deliver. 3. Systems and suppliers to support activity. ‪#mwlive2012‬
  •  Kiosk on mobile communities incentivise their community members to provide content, do you do too? ‪#MWlive2012

I also found the key influencers

 

Book review – Go Mobile


Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business – by Jeanne Hopkins, Jamie Turner

Mobile Website

  • Smaller pages
  • Less content
  • Simpler layouts
  • Compatibility across multiple platforms
  • Redirect from current site that identifies mobile browser and redirects to mobile site – prompted vs. automatic

 

 Mobile Marketing

SMS/MMS

Cost effective

Call to Action

– Text to call

– Text to request brochure

– Text to enter/vote

– Text to email

– Text to download

– Text to discount code

– Text to donate

Paid Search

Separate Google search campaigns

Mobile directory services

 

SEO

Mobile optimized search engines

Mobile Q&A

 

Display

Google can now place display adverts via their mobile ad network

Call to action

– Drivers users to a location (maps)

– Viral coupon promotion (download)

– Add event to calendar

– Sign up for email promotion

– Add users photos into an advert

 

Location Based Campaigns

For example 4square – where people check in to places/events

Near field communications & Bluetooth

 

Mobile Apps

Offering added value to the consumer. Most are now categorised as follows:

– News & information

– Social

– Games

– Shopping

– Branded

– Productivity

– Financial

– Educational

Appvertising – offering space in your app for advertising

 

QR Codes/2D Codes

Code that can be scanned by phones & direct users to a webpage – useful at events/posters

 

Mobile Video

As more video is digested via mobile we will need to consider this in development of videos

 

E-commerce

e-commerce optimised for mobile – i.e. Amazon/eBay 1-click

 

Digital Empowerment Conference


Tweets from the conference – love that I can still get insight when I cannot be physically there:

#decon2012 Have an interesting story or you’ll be shouting into the wind, says David James.

Think of your value proposition in 8 words #decon2012

@myographer “Don’t try and convert haters. Just let them go.” #decon2012

Blog tips via @DaveChaffey yoast on WordPress http://yoast.com/wordpress/ #decon2012

2.7 billion ‘likes’ on facebook every day. #decon2012

107M monthly unique monthly visitors to LinkedIn. #decon2012

There r 465M twitter accounts 135M members of LinkedIn. Wow! I like a statistic. #decon2012

Google+ 67% users are male; top occupation of users: student; 5bn +1’s per day. #decon2012

And 12M on Pinterest. 97% of likes r by women #decon2012

@steve_revill Ive nt used #Pinterest heavily bt it’s gud 4 #SEO #backlinking. I dont knw hw long it will last so take advantage #decon2012

What do you want to achieve? It cant be to increase your Klout score @davechaffey #decon2012

Social listening services are like a press cuttings service…on steroids according to @mikeberrytweets #decon2012

Don’t try to be an expert at everything #decon2012

Bloggers- have a contract with yourself about the frequency of posts you will commit to. And stick to it. Via @DaveChaffey #decon2012

Your brand needs a personality. Personality is not just what you stand for but how you communicate it #decon2012

Totally agree! “@DaveChaffey #decon2012 personal branding on twitter is about long form content and a blog is essential” #social #ux #mobile

Content has to be relevant & interesting #decon2012 @annmariehanlon

@annmariehanlon #decon2012 meet more people on on-line network than at a networking event. Spend more time on Linked In network

Every business is a multi-channel publisher now #decon2012

Use LinkedIn Skills to see most influential commentators in an industry sector or specialism via @DaveChaffey #decon2012

@DaveChaffey: “Invest time in your blog. The more time you invest, the more you will stand out” #decon2012

@DaveChaffey #decon2012 when developing a #blog you need to create the OVP online value proposition; sell, inform, entertain balance

@DaveChaffey thinks Google+ is here to stay #decon2012

90% of career success comes from attitude and behaviour (30%) and visibility and exposure (60%) via @LesleyEverett #decon2012

Social listening should replace social media monitoring @mikeberrytweets at #decon2012

Do u know what yr OVP is? That’s Online Value Proposition dontcha know courtesy of @davechaffey #decon2012

Content marketing plan – does your business have one? There’s now a dedicated institute @DaveChaffey #decon2012 http://ow.ly/bFKN0

RT @MarthaToulouse: Don’t be too noisy on LinkedIn timeline. Put the invisibility ON if you are making small changes #decon2012 // Good tip

#decon2012 monitor & measure your social media. Must have a look at Google Reader. @annmariehanlon

Look at job descriptions you like/want, identify key words and ensure they’re in all your profiles, blogs @annmariehanlon at #decon2012

Every update (on social networks) is like toothpaste. Once it’s out the tube it can’t go back in. Love that. @annmariehanlon #decon2012

RT @DaveChaffey from @annemariehanlon: http://www.mywebcareer.com/ What do your online profiles tell employers about you? #decon2012 > #mywebcareer

#decon2012 Clued up companies are beginning to see the importance of personal branding for senior individuals, says Mike Berry.

 

Digital Confereneces – catch up via tweets


This week has been so manic at work and would have really loved to visit some great digital conferences – instead I read the twitter feeds – here are the highlights

Social Media Influence

Best article to date – ROI Skeptic

Brands using multiple social platforms have a 50% higher engagement rate on FB than those only using one #SMI12

Worth checking out Amex’s Foursquare promo for how social, location and mobile are coming together – http://bbc.in/KZx8yc #smi12

Marketing and customer service teams are going to have a love affair, or at least become best friends says @prelini #smi12

Super fans are key to success – generate 50% of community content and 85% of all useful content @prelini #SMI12

90% trust peer recommendations only 14% trust marketing recommendations #SMI12

GiffGaff respond to 90% of queries within 5 minutes and 75% within 1 minute by rewarding customers for helping them with responses.

More notes from one of the conferences attendees

Future of digital marketing

80% of brands do not yet have an optimised mobile site – @simonbigpicture at #FODM

35% of ASOS’ content is customer service related – they’ve seen significant increase in Google rankings/traffic #FODM

Here’s the brilliant Mobile-Friendly Email case study with “53% CTR increase”: http://bit.ly/53pcctr #fodm

“Don’t be ‘present’, be meaningful” Content needs to provide added value. McLaren’s James Keady on content marketing and creation #FODM

Why do people disengage with Facebook? 42% feel bombarded, 36% find it irrelevant. Content is key. #FODM

#FODM Consumers who interact with the same member of staff 3 times are 10x more likely to buy.

Tweets from speakers

Figaro Digital Social Media Marketing

Provide a reason for ppl to engage, focus on individuals not groups, value for money & incentive sharing says @LivingSocial

It’s not all about #facebook says @vendaUK. @Pinterest = 240% year-on-year growth #figaroseminar

61% of customers are more likely to buy if they see a positive review (especially if via a friend) @vendaUK #figaroseminar

13% of global population on #facebook #socialmedia #figaroseminar

Use social credentials and data to facilitate online shopping eg single sign-on @Figaro_Digital #figaroseminarSocial Commerce is not just about discounts. Create involvement and treat social shoppers as VIP focus group @Figaro_Digital

Social CRM data enhances the customer service experience for shopper @Figaro_Digital #figaroseminar

Optimise onsite sharing and quality of those shares using OpenGraph markups to augment product data @Figaro_Digital #figaroseminar

Start with understanding how social traffic interacts with your online store @Figaro_Digital #figaroseminar

Social commerce is not the same as Ecommerce it needs different approach @Figaro_Digital #figaroseminar

67% of users expect to be exposed to exclusive offers as a result of becoming a fan on Facebook. #figaroseminar

13% of the Global population is on Facebook. #Wow #figaroseminar

84% of users on facebook are active daily #figaroseminar

58% of facebook users have liked a brand #figaroseminar

#figaroseminar @wildfireapp active users 901m on Facebook, 490m on Youtube

I also following a presentation that was via Twitter @YardSocial
For more information you can view the videos from their seminar.
Also found a great update for BlogWorld

2012 New Year


2012 seems like a weird year – digital has taken off and I’m sure will grow more & more this year.

So far I have picked up all kinds of digital predictions for 2012 which I thought I would share;

Social Media

Great presentation summarising the social media trends for 2012.

Google+ may reach 400 million users by end of 2012

30 Social Media Predictions for 2012

Search

Search & Mobile Marketing Trends: SEO Apocalypse 2012

Biggest Search Events of 2011 & Predictions for 2012

Mobile

What will mobile marketing look like in 2012?

Email

5 email marketing insights for 2012

I am a big fan of Mashable and really like there 6 Crazy Tech Predictions for 2012

Also some key stats from the end of 2011:

Over a third of people watch TV via IP-connected devices

Online Video Trends in 2011: From YouTube Mobile to Major Redesign

Picked up a great infograph on what happens in the internet over 60 seconds:

Infograph showing Incredible Things That Happen Every 60 Seconds On The Internet

Incredible Things That Happen Every 60 Seconds On The Internet

 

 

Not sure I’ve actually made New Years Resolutions rather things that will happen this year – in order:

1. New house

2. Holiday

3. Olympics

What about you? What are your new years resolutions?

 

Third Sector Digital Fundraising Conference


Due to major workloads I wasnt able to attend the Third Sector Digital Fundraising Conference.

I decided I would follow what was happening on Twitter. It has taken me since 8am to find the #tag so I can pick up all the conversations – major fail Third Sector.

The #tag is #tsdigifun

Summary of key things from Tweeters at conference:

Every marketing channel needs to use tracking on links – so important!

Save The Children – add tracking URLs, tag your links – enables analyse of your supporter’s journey and pathways.

Connection, cash and capability” – the three C’s (pillars) of Oxfam’s digital strategy.

Amnesty combine campaigning & fundraising asks for great results. Tiananmen Sq campaign: of 12k who signed, 2k donated.

Andrew Barton, Oxfam: don’t only do donor segmentation digitally, or you will miss big chunks.

Consider who your digital audience is. Use qualitative and quantitive measures. Request feedback via social media. Send surveys.

Amnesty: Don’t replicate what you do offline – be bold and brave with your digital fundraising. Innovate.

Like the term “digital Jurassic Park” for charities yet to engage online social media.

Martin Copper from motorola made first mobile call way back in 1973.

The first text message was sent in 1992 (saying ‘Merry Christmas’)

There are 12.8million smartphone users in the UK. 23% of people use their phones to access the Internet.

ChristianAid: test and test again with mobile fundraising… Keep all factors the same, but alternate one (the ask, the media)

Guidelines and training key to getting so many Breast Cancer Care staff involved

BCC measure followers, @replies, retweets and visitors to websites. And quarterly collect stories from staff who’ve used SM

55% of #breastcancetcare6969 staff on twitter which is fantastic – including all directors & 2 trustees.

Utilise social media in creative ways: run competitions, drive FR message, get celebrity support, corporate donations per RT

Breast Cancer Care’s #bccsmint6969 hashtag got around 30k tweets – impressive!

@theBHF494949 invited fashion bloggers to redesign their shop fronts and blog about it. What a great use of social media

Get more “social media champions”, least one per team, to empower staff to represent charity.

Personalisation of content and clear messaging are vital for an effective an engaging website

Optimise donation process to make it easier for the supporter. Instead of multiple-page donation, Amazon-style 1-click donation?

ActionAid: Personalise email with dynamic, complicated data (eg. content changes depending on what time the email is opened)

We need to get away from broadcasting and move towards engagement in email marketing

Oh god, he’s talking about priority inbox – email marketers are doomed!
Trend for 2012: Turn away from broadcasting, and concern yourself with engagement. You’ll see interaction increase.

What can you offer by email, that you can’t offer by post? Give people a reason to supply their email address

ActionAid: Everyone hates their inbox. 6 out of 7 receivers won’t even open your email. Grow your email list at every opportunity

ActionAid: With email subject lines, ask yourself if you’d put it as a Facebook status. Urgency also works, as well as questions

Website has a hidden role in recruiting major donors and trusts
Donations from traditional fundraising have been falling for 5 years
Comic Relief: Significant expense involved in creating an app. Create an app-like experience for the web.

“Charities don’t need social media experts. They need marketeers who understand the digital channel” – Marcus East.

Credit to some of the main tweeters:

@erikadallimore4040

I then was pleased to find these great stats – I learnt loads today:
  • 11% of people are left handed, like me!
  • August has the highest percentage of births
  • Unless food is mixed with saliva you can’t taste it
  • The average person falls asleep in 7 minutes
  • A bear has 42 teeth
  • An ostrich’s eye is bigger than it’s brain
  • Most lipsticks contain fish scales
  • No two corn flakes look the same
  • Lemons contain more sugar than strawberries
  • 8% of people have an extra rib
  • 85% of plant life is found in the ocean
  • Ralph Lauren’s original name was Ralph Lifshitz
  • Rabbits like licorice
  • The Hawaiian alphabet has 12 letters
  • ‘Topolino’ is the name for Mickey Mouse Italy
  • A lobsters blood is colorless but when exposed to oxygen it turns blue
  • Armadillos have 4 babies at a time and are all the same sex
  • Reindeer like bananas
  • The longest recorded flight of a chicken was 13 seconds
  • Birds need gravity to swallow

IAB engage


I am following the live stream from IAB Engage and following the tweets under #iabengage

Looks like another great conference and I am glad I am still able to benefit from some great presentations.

A summary from tweets – please see my twitter feed for reference of tweets:

£4.6 billion online spend – 27% share, in 2001 it was 1%!
Ola Ahlvarsson over 10% of the world population is on Facebook
48: UK leads the world with digital taking 27% of all ad spend
10% of online transactions in the UK are now via a mobile device
Dan Cobley – mobile internet connections will overtake desktops within the next few years
For the most effective sales funnel use Online Ads, followed by Social Media, then TV at the end of your campaign
£300 million of advertising online equates to 10million impressions a second
Display spend to overtake search spend by 2015
82% of 8-65 year olds play games on some kind of platform
Are clients still looking at bottom line profits as the key KPI? What about engaging users to brands. Innovation is the key
Advertising on infringing websites, with real time bidding in effect where’s the responsibility? Advertiser or ad exchange?
Uk Internet economy is likely to reach 20% of GDP by 2015
Simon Waldman spends half his time listening to consumers. The key to success in an era of constant change
It’s going to be a record year for online shopping this Christmas as people look for the best deals – Waldman
Cool webcam facial recognition software that measures happiness

Great summaries from the morning.

Also the best tweet I saw was promoting their presentation live already. Everything going digital

IAB also showcased Brand Building Trilogy

Anyone who reads my post regularly will know I am really interested in Klout, Peer Index etc and read another good article on Klout. Did any join their #kloutchat. I have looked at the responses:

+K affects your topics and Topic Pages, but not your overall Score

Klout states the Avg Score is around 20 and a Score of 50+ puts you in the 95th percentile

Your activity never affects your Score, but others engaging with you helps. If they are influential it helps more

Also anyone know about SocialBakers

My digital stat of the day:

Globally, people spend 1 out of every 4.5 minutes on a social networking site  Nielsen as cited by New York Times, June 2010