Digital Engage Conference
Posted by emalouisethompson
I was looking forward to the digital engagement conference, there was some great content and new insight. I was tweeting all day and updated this blog with the key highlights. #LCDconf
Unlocking power of social media – Action on Hearing Loss Are people ready to hear the message?
- Segment your audience
- Great opps – ability to respond to external environment, evolving, ability to target
- How to migrate from one Facebook page to another -activity
- Build up relevant and interesting content
- Curate content of interest from blogs
- Engage with detractors but only correct inaccurate facts
- Use of Storify create stories of conversation put on website
- Content strategy include user generated content i.e. social media supporters and service users
- Service user Facebook pages engage with other service users
- Survey in why interested and what else would like to see
Social Media ROI Big Lottery
- Use your plan to look at where/what we should be listening too
- What does success look like
- Return on engagement – reputation building, better customer satisfaction & brand awareness
- Help people tell their own stories – video is a great channel
Online advocacy Action Aid
- Interactive map of research, engaging and shareable
- Invest in content
- Plan responses to campaigns allow time to react
- Making content work for different platforms, google docs
- Facebook petitions
- Split testing content
- Strong email and action sequence
- Measuring impacts by measuring change of conversation tone
Optimising your website HSE
- Make things easy to find
- SEO keyword objectives and strategy
- News blog in wordpress feed RSS and website
- Keep it tidy
- Redirects or customer friendly error pages
- 2. Accessible
- Site morse to review website
- Developer guidelines
- 3. Easy to use
- Page objectives
- Formats other than text
- Keep in touch
- Measure and improve
Day in Life of a Journalists
- Use twitter to contact journo as starting point and way to sharpen pitch
- Balance between personal and professional
- Local radio and press use twitter highly to break stories
- Check what people say on twitter etc before hiring, each employee should be google searched
- Allow freedom plus guidelines if you allow them to be a pr spokesperson you should allow them social media freedom
- Content and relationship is king
- Staking online claim to stories even if you don’t have a mention, build keyword ownership too.
- Have content ready for your “oh shit” moments
- Use twitter and live blogs together
- Hash tags are the best ways to reach out in social media campaigns
Power of the smartphone Breakthrough Breast Cancer
- 60% mobile phones used for Internet surfing
- 50% UK smart phone
- 13% of all web pages are accessed from mobile
- Reasons for struggle and success, mobile users low attention spam
- Dialogue, mobile web or on device apps
- Engagement, data and money
- How we do we operationalise digital?
- Buy in from senior management
- Social media guidelines are common sense not an environment of fear
Bigger Budget Campaigns Amnesty International
- Societal, technology used to help or solve social problems i.e app development
- Social change encourages an engaged consumer S
- ociety campaigning, part of a cause
- Failure is a necessity fail early, fail fast, fail often for innovation
Digital Presence
- Diversify across right channels, focus on results and understand user behaviour
- Consider sustainability, once built how will you maintain
- Sliding scale of quality matched back to user
- Up skill all workers on elements on digital
Thanks to twitter I get to keep up to date with conferences even when I cannot attend, the recent Social Media Marketing Conference is an example. I was unable to attend but was able to track the conference via Twitter, here is a saved search showing a selection of Tweets from the day.
Also, last nights #socialskills from the @theidm
So Facebook has brought Instagram, as a android phone user I hadn’t experienced Instagram but with a new app on the store and a Facebook purchase I wanted to see what it was all about. Ive installed it on the IPad and will try to link my phone.
Links to some great articles about the purchase:
I have also joined Tumblr and will see whether this is much different to wordpress as a blogging tool.
Last Wednesday afternoon I started noticing updates on G+ about a new design, I opened my profile page and there it was!. The new G+ profile page, bit like Facebook timeline + white space. I was interested to see what else they had changed and what that would mean. Below is a list of the changes and some key articles about the changes:
- Header Image and Profile Photo Changes
- Customize Your Navigation for Business Communication
- Page Promotion on the Right-Hand Sidebar
- Trending Topics and Explore Section
- New Hangouts Page
- Enhanced Photo Albums and Videos
- Easily See Who’s Engaging With Your Page
- Easily Switch Between Page Admin and Personal Account
I read a really good book -What the Plus! Google+ for the Rest of Us by Guy Kawasaki – wondering whether he will amend his book with the new changes?
I’m loving the Ipad at the moment & using it more and more. A certain drawing app may have something to do with it.
Recently read a great article on innovators and how we are all innovators just what type I am. I think I am an experimentalist!
Had a great Easter, the kids enjoyed their Easter hunt, just wish I had taken some photos!
Posted on April 20, 2012, in Digital Update, Mummy Update and tagged Digital, digital event, google, google plus, ipad, links, social media. Bookmark the permalink. Leave a comment.
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