Blog Archives

Twitter – weekly update


My tweets from the last few weeks:

Plus and updte on Google +

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Online Marketing Show


Hope to pick up some great tweets from the Online Marketing Show  #mwlive2012

Day one highlights

  • Use the data you already have to optimise response and improve ROI.” @MatFinchUK ‪#MWLive2012‬
  •  RT @Buffalo7Studio: SEO words of wisdom from the Crowd Bait chief. Google+ is the future – http://bit.ly/LiJMcy
  •  Twitter and YouTube are totally different! Understand the most effective role of a channel and test different messaging. ‪#MWLive2012‬
  •  @craftedmedia: Facebook is the only place in the world in which it’s ok to talk to a wall ‪#MWLive2012‬” totally love this tweet !
  •  @BrandcastMedia: The golden question: “how do we manage the effectiveness of online marketing?” ‪#MWLive2012‬” monitor and engage ‪#Kred‬
  •  Consolidate your data, map your customer journey, keep measurement simple, look for trends and set benchmarks. @MatFinchUK ‪#MWLive2012‬
  •  Social business is what we should be striving for – it goes way beyond implementing a social media strategy. ‪#mwlive2012‬
  •  Outstanding research is 2% of brand building, on which the other 98% hangs.’ Elephants Can’t Jump. ‪#MWLive2012‬
  •  How do you turn your email recipients into brand advocates? Engage with them & give them a reason to share ‪#MWLive2012‬
  • Spray and pray vs targeted – a combination of both makes a good email strategy ‪#MWLive2012‬
  •  Personalisation in an email is a good way to engage recipients – make sure it is relevant ‪#MWLive2012‬
  •  Deliver valuable, relevant content and think of yourself as a publisher. Content is king ‪#mwlive2012‬
  •  Less than 15% of email is personal 1 to 1 communication ‪#mwlive2012‬
  •  E-mail marketing 2.0; domain reputation, trust, segmentation, multi-device compatibility, user engagement ‪#mwlive2012‬
  •  Brits spent about an hour a month on ‪#Sports‬ sites http://ow.ly/bSGGX ‪#mwlive2012‬
  •  Fan bases can be ever-changing so be prepared to realign your social strategy” – @kathrynhavelock ‪#MWLive2012‬
  •  Timing is a critical factor in identifying and fostering longer-­term buyers through marketing. Read More http://marketing.pipedream-marketing.com/acton/media/10 … ‪#MWLive2012‬
  •  Make it sticky: using data and insight to drive ROI in a multi-channel world – don’t miss our ‪#MWLive2012‬ seminar at 12h40
  •  ‪#mwlive2012‬ 1/3 all traffic to The Guardian from a mobile or tablet device, your business the same?
  •  In one second you can only process 16 pieces of information out of 11 million ‪#mwlive2012‬ in Insight
  •  High street MC sales up 10% YOY. Sales via mobile up 359% YOY. Click and collect 8.4% online sales in 2011. IMRG stats ‪#MWLive2012‬
  •  Syl Saller – “innovation is about being entrepreneurial, experimenting and having courage of your convictions” ‪#mwlive2012‬
  •  Johnnie Walker was in 120 countries before Coke even left US shores – bold innovation and a grand vision ‪#mwlive2012‬
  •  Nokia: Great ideas don’t come from stressed employees, so we made changes to encourage our people to have fun ‪#mwlive2012‬
  •  RT @beckyreflect: 2.2 billion visits to search engines every single month in the uk – this is why SEO is so important!! ‪#mwlive2012‬
  •  Dont focus on process if you want to innovate ‪#mwlive2012‬
  •  Barclays: Nothing changes decision-makers’ minds more than watching/hearing words come directly from their consumers’ mouths ‪#mwlive2012‬
  •  Don’t make your users work hard to read on their iPhones!!” plan for your emails to fail on mobile and be prepped @skipfidura ‪#MWLive2012‬
  •  Original content is still the best way to build your brand – become a thought leader ‪#mwlive2012‬
  •  Sky believe its most important to: gather data > analyse data > customise outcomes ‪#mwlive2012‬ ‪#multichannelstrategy‬
  •  @Lexus speaker at ‪#MWLive2012‬ ‪#FAIL‬ – u need to get ppl’s attention within the first minute not 15!!
  •  Intention is dead, behaviour is king. Research methods for behavioural economics ‪#mwlive2012‬
  •  RT @heidinoemm: How functional and social media integrated is your ‪#newsroom‬? http://instagr.am/p/MX6oaPlNT8/ ‪#mwlive2012‬
  •  The web has replaced visits to dealerships. 94% of car buyers research online. So how did Lexus “create amazing” online? ‪#mwlive2012‬
  •  Did you know: 39% of respondents said they use social channels to find discount vouchers? ‪#MWLive2012‬
  •  In 2006, for the World Cup, Coke created 6 pieces of content. In 2012, for the Olympics… 60. ‪#mwlive2012‬
  •  @MarketingWeekEd: women spend 8 years of their life shopping, says coke’s zoe howarth, re diet coke n fashion ‪#mwlive2012‬” so true for me!
  •  Boots ‪#marketing‬ follows 3 stage strategy. 1 Insight. 2 Campaign design/deliver. 3. Systems and suppliers to support activity. ‪#mwlive2012‬
  •  Kiosk on mobile communities incentivise their community members to provide content, do you do too? ‪#MWlive2012

I also found the key influencers

 

Digital Empowerment Conference


Tweets from the conference – love that I can still get insight when I cannot be physically there:

#decon2012 Have an interesting story or you’ll be shouting into the wind, says David James.

Think of your value proposition in 8 words #decon2012

@myographer “Don’t try and convert haters. Just let them go.” #decon2012

Blog tips via @DaveChaffey yoast on WordPress http://yoast.com/wordpress/ #decon2012

2.7 billion ‘likes’ on facebook every day. #decon2012

107M monthly unique monthly visitors to LinkedIn. #decon2012

There r 465M twitter accounts 135M members of LinkedIn. Wow! I like a statistic. #decon2012

Google+ 67% users are male; top occupation of users: student; 5bn +1’s per day. #decon2012

And 12M on Pinterest. 97% of likes r by women #decon2012

@steve_revill Ive nt used #Pinterest heavily bt it’s gud 4 #SEO #backlinking. I dont knw hw long it will last so take advantage #decon2012

What do you want to achieve? It cant be to increase your Klout score @davechaffey #decon2012

Social listening services are like a press cuttings service…on steroids according to @mikeberrytweets #decon2012

Don’t try to be an expert at everything #decon2012

Bloggers- have a contract with yourself about the frequency of posts you will commit to. And stick to it. Via @DaveChaffey #decon2012

Your brand needs a personality. Personality is not just what you stand for but how you communicate it #decon2012

Totally agree! “@DaveChaffey #decon2012 personal branding on twitter is about long form content and a blog is essential” #social #ux #mobile

Content has to be relevant & interesting #decon2012 @annmariehanlon

@annmariehanlon #decon2012 meet more people on on-line network than at a networking event. Spend more time on Linked In network

Every business is a multi-channel publisher now #decon2012

Use LinkedIn Skills to see most influential commentators in an industry sector or specialism via @DaveChaffey #decon2012

@DaveChaffey: “Invest time in your blog. The more time you invest, the more you will stand out” #decon2012

@DaveChaffey #decon2012 when developing a #blog you need to create the OVP online value proposition; sell, inform, entertain balance

@DaveChaffey thinks Google+ is here to stay #decon2012

90% of career success comes from attitude and behaviour (30%) and visibility and exposure (60%) via @LesleyEverett #decon2012

Social listening should replace social media monitoring @mikeberrytweets at #decon2012

Do u know what yr OVP is? That’s Online Value Proposition dontcha know courtesy of @davechaffey #decon2012

Content marketing plan – does your business have one? There’s now a dedicated institute @DaveChaffey #decon2012 http://ow.ly/bFKN0

RT @MarthaToulouse: Don’t be too noisy on LinkedIn timeline. Put the invisibility ON if you are making small changes #decon2012 // Good tip

#decon2012 monitor & measure your social media. Must have a look at Google Reader. @annmariehanlon

Look at job descriptions you like/want, identify key words and ensure they’re in all your profiles, blogs @annmariehanlon at #decon2012

Every update (on social networks) is like toothpaste. Once it’s out the tube it can’t go back in. Love that. @annmariehanlon #decon2012

RT @DaveChaffey from @annemariehanlon: http://www.mywebcareer.com/ What do your online profiles tell employers about you? #decon2012 > #mywebcareer

#decon2012 Clued up companies are beginning to see the importance of personal branding for senior individuals, says Mike Berry.

 

Digital Confereneces – catch up via tweets


This week has been so manic at work and would have really loved to visit some great digital conferences – instead I read the twitter feeds – here are the highlights

Social Media Influence

Best article to date – ROI Skeptic

Brands using multiple social platforms have a 50% higher engagement rate on FB than those only using one #SMI12

Worth checking out Amex’s Foursquare promo for how social, location and mobile are coming together – http://bbc.in/KZx8yc #smi12

Marketing and customer service teams are going to have a love affair, or at least become best friends says @prelini #smi12

Super fans are key to success – generate 50% of community content and 85% of all useful content @prelini #SMI12

90% trust peer recommendations only 14% trust marketing recommendations #SMI12

GiffGaff respond to 90% of queries within 5 minutes and 75% within 1 minute by rewarding customers for helping them with responses.

More notes from one of the conferences attendees

Future of digital marketing

80% of brands do not yet have an optimised mobile site – @simonbigpicture at #FODM

35% of ASOS’ content is customer service related – they’ve seen significant increase in Google rankings/traffic #FODM

Here’s the brilliant Mobile-Friendly Email case study with “53% CTR increase”: http://bit.ly/53pcctr #fodm

“Don’t be ‘present’, be meaningful” Content needs to provide added value. McLaren’s James Keady on content marketing and creation #FODM

Why do people disengage with Facebook? 42% feel bombarded, 36% find it irrelevant. Content is key. #FODM

#FODM Consumers who interact with the same member of staff 3 times are 10x more likely to buy.

Tweets from speakers

Figaro Digital Social Media Marketing

Provide a reason for ppl to engage, focus on individuals not groups, value for money & incentive sharing says @LivingSocial

It’s not all about #facebook says @vendaUK. @Pinterest = 240% year-on-year growth #figaroseminar

61% of customers are more likely to buy if they see a positive review (especially if via a friend) @vendaUK #figaroseminar

13% of global population on #facebook #socialmedia #figaroseminar

Use social credentials and data to facilitate online shopping eg single sign-on @Figaro_Digital #figaroseminarSocial Commerce is not just about discounts. Create involvement and treat social shoppers as VIP focus group @Figaro_Digital

Social CRM data enhances the customer service experience for shopper @Figaro_Digital #figaroseminar

Optimise onsite sharing and quality of those shares using OpenGraph markups to augment product data @Figaro_Digital #figaroseminar

Start with understanding how social traffic interacts with your online store @Figaro_Digital #figaroseminar

Social commerce is not the same as Ecommerce it needs different approach @Figaro_Digital #figaroseminar

67% of users expect to be exposed to exclusive offers as a result of becoming a fan on Facebook. #figaroseminar

13% of the Global population is on Facebook. #Wow #figaroseminar

84% of users on facebook are active daily #figaroseminar

58% of facebook users have liked a brand #figaroseminar

#figaroseminar @wildfireapp active users 901m on Facebook, 490m on Youtube

I also following a presentation that was via Twitter @YardSocial
For more information you can view the videos from their seminar.
Also found a great update for BlogWorld

Facebook & Conferences


Facebook shares go on the market today

For weeks there has been news about the Facebook IPO (initial public offering) and today investors can start buying stock. Reading many articles I have summarised some of the interesting stats:

  • Expected to sale at $38 a share – raising $16 billion
  • This would be the largest tech IPO in history
  • It would make Facebook worth more than Disney!
  • Facebook will retain 57% of the company

What does this mean for Facebook – the money will allow them to make more strategic acquisitions but will also mean they will need to extend how they make revenue. Stats about their current revenue are:

  • Made $5 billion last year
  • 85% from advertising
  • $2.4 from mobile advertising

Two ways to add revenue are gaming, which is popular via Facebook but not a huge revenue generator and the selling of data – not something anyone is keen on.

If you want to read more, the USA today article is great.

Guardian covered the key players.

I also found a great infograph on everything you need to know:

Infograph showing key stats about Facebook IPO

Everything You Need to know about Facebook IPO

Missed a couple of great conference whilst I was away. Luckily found some great summaries:

Making Mobile Marketing Work

Internet World 2012

Really interested to see that another US bill is being looked at – CISPA

Infograph explaining what is CISPA

WTF is CISPA

Recently read some great articles following on from topics I have talked about:

Finally rather than a stat to sign off I have found some great Facebook stats

UPDATE – Since the shares went on sale, many things have happened:

What happens next? I will update this post when I know!

Being a mummy in spring


I love being a mum and as Scarlett gets older I am loving it more & more. Since she started nursery she likes to be doing stuff and as I spend my week at work and away from her I like to do stuff too!

I found a great article about 10 things to do in Spring and I am trying to do them all:

  1. Plant some seeds, bulbs, plants – we have some that we are hoping to plant at my moms or we will do some cress heads  – if that counts
  2. Go for a walk – she likes to walk with her daddy to see the horses
  3. Go to a Farm – my friend at work has invited us to his farm to see the animals which we are looking forward to
  4. Attract wildlife to your garden – not sure how we could do this in our small garden?
  5. Make a sundial – Scarlett may be too young for this
  6. Go for a bike ride – soon we will be taking the harness of her smart trike making it more like a bike!
  7. Go for a picnic – she loved the picnic she had with her Nanny on Sunday
  8. Do some Spring Crafts – today she made loads of easter crafts for our Easter Egg Hunt on Friday….watch this space
  9. Bird watching – on Sunday we saw a lovely Swan on the canal by our house – Scarlett seemed mesmerised by it
  10. Spring Clean – we are still hoping to move so a spring clean is on the books

NSPCC are launching a new campaign based on the success of many viral videos S$&t kids say.  It is a very powerful video and a great way to use a trend for the right campaign.

If you are like me you will be a family on a budget, most of the people I follow on Twitter give me great tips about being a family on a budget. Recently I found a great blog – family budgeting – described as creative ideas for raising a family on a budget. Does anyone have any recommendations?

Wanted to share a great tip with you about an emergency kit for your car – it inspired me to update mine! And I found this tip on Pinterest

The independent did a great article on the 7 ages of motherhood – I am the First Time Mother wondering if I will ever be the experienced hand!

10 apps for motherhood – I am not sure I will use any of these but I do think the iPad is great for moms, kids and families alike.

One of my favourite blogs – beingamummy – back on mother’s day she answered some questions on motherhood. I loved the article so much I wanted to answer them for myself:

Describe motherhood in three words
Rewarding, amazing and exhausting.

Does your experience differ from your mother’s? How?
I had my little one at the same age my mum had me but I think things have changed so much. Also I went back to work when my little girl was 5 weeks, my mum stayed at home until I was in school – I think that makes our experiences very different.

What’s the hardest thing about being a mum?
Lack of a decent night sleep and when she is ill.

What’s the best thing?
When your little one first says Mummy, when they smile and how everything she does she does with a smile.

How has it changed you?
Lots and lots.

What do you hope for your children?

Health & to be happy.

What do you fear for them?

The riots last year made me really worry what world will be there when Scarlett is older.

What makes it all worthwhile?

Scarlett’s smile when I get home from work or the kiss I get 1st thing in the morning.

Something I have learnt being a mum is limit your chores! This may be a surprise to people who know me but I am trying to worry less and less about the chores and spending more quality time with my family.

 

Klout & my internet brain


Anyone who has read any of my previous posts will know I am interested in klout – although I have a score the following article shows some big flaws – Klout Score

Since my post yesterday I have seen a great article on Pinterest & Instagram –Pingram

Finally – I love this – I am defo a left-sided person

What does your left brain do vs your right brain

Are you creative or organised - are you left or right handed

Stat of the post – 4pm Wednesday ‘is peak-time for workplace shopping.’ The largest shopping rush comes when employees are celebrating the ‘hump’ of the week seeing a 75% increase of shopping at 4pm on Wednesday

Ipads, Pinterest & MI Expo


Busy travelling this week and still deciding whether to get the new Ipad – not long now to the release.

I recently found a great infograph on who will but the Ipad 3

image showing types of people who will buy the Ipad 3

Who will but the new Ipad?

 

It will be interesting to watch Twitter on Thursday to see people’s reactions to their new Ipads.  Last weeks there is over 16k tweets on the launch day.

Missed a great expo last week, was glad of Twitter, again for being able to keep up.  I also found a great summary of a panel discussion.

Recently I have signed up for Pinterest, I haven’t used it yet & I am not sure I will or whether it is right for work either? Is it a fad or not? Here are some great uses  & articles about Pinterest:

British Airline use

Smart Insights have looked at 12 great ideas to use Pinterest for marketing.

Here is some stats about Pintrest:

The average user spends 16 minutes a day on Pinterest
Half of the users have children
68% of Pinterest users are women
Pinterest gets 1.36 million visits per day
Half the users are between the ages of 25-44

Obviously there are issues around who owns the image? 

What I learnt today:

11.5% of all UK shoppers use mobiles to research before they shop